I often see that a merchant 'thoughtlessly’ follows the arguments for optimizing conversion by arguments of the existing payment providers. Often good, often not. The interest of the payment provider is to increase their sales at the merchant. An increase in revenue...
It is good to realize that an online customer goes through several processes before a conversion can take place. First, the shopping process that your client goes through and hopefully finds what he is looking for. During this process you offer the customer attention,...
It is a much discussed topic, online checkout. Companies are becoming more and more aware of the necessity of optimizing the online checkout, the checkout process. The speed of checkout is of the utmost importance, but as a merchant you also want as much data as...
Due to the situation with COVID-19, many organizations are opting more quickly for further digitization and optimization of their online sales channel. Due to the forced circumstances, the online proposition is now given more priority on the roadmap and budgets are...
Gamification aims to increase engagement and create more loyalty through positive user experiences. Loyalty drives returning customers. It’s a loyalty risk if your checkout process is hard to complete. ______ The least exciting part of the online customer...
What is PSD2? PSD2 (Payment Services Directive 2) is the binding directive of the European Union that enables consumers to let third parties, in addition to banks, provide services that require access to their financial and banking information. The money is still kept...
Being able to pay easy is a basic requirement these days. This functionality removes friction from the traditional online shopping process and drives conversion. It minimizes customer frustration. How to do that? This is about storing payment data. Storing...
Is it the holy grail for marketers? Tailor made, "shoppable" content, at the right time, at the right place, without friction. On demand, always, and on any device. ______ Contextual commerce means that requirement, proposition and payment come together...
Learn what EcomStream could do for you in just over 30 seconds. Watch this clip and feel free to reach out:
Not a real TV item😉, but it does explain what EcomStream could do for your company, in just over a minute. Watch this clip and feel free to reach out:
Benchmarking your checkout and payment solution is worth the effort. There are often areas for improvement that are relatively easy to execute or implement. You will find a number of quick wins for your checkout and payment solution in this article on Frankwatching....
Much has been written about Evolutionary Site Redesign (ESR). A nice term that basically translate to: “a successful site requires optimization work throughout its lifetime”. ______ The time that a website only had the function of an online brochure is far...
Thankfully, there is a new kid in town, “Progressive Web App” (PWA). It’s an app that is accessed through a browser and offers app-like experiences to your users on any device or platform, also for online payments. ______ Rightfully, many retailers are questioning the...
With E-commerce growth numbers climbing year-over-year, and 2017 total online revenues expected to be near to a staggering EUR 23 BLN in The Netherlands alone, you have taken this momentum not to miss out on the opportunity to grow your own online business. ______...
