Replatforming your e-commerce? Don’t forget the checkout

by Ramon Helwegen | Feb 17, 2021 | EcomStream (Eng)

In an ecommerce replatforming project, the payment layer is consistently the most underweighted workstream. It is also the one where a mistake costs the most, because it sits at the exact point where you convert traffic you already paid to acquire into revenue. I have...

Use gamification techniques in the checkout process

by Ramon Helwegen | Apr 28, 2020 | EcomStream (Eng)

Roughly seven in ten carts never convert. Baymard puts the average cart abandonment rate at 70.22 percent, and that number has barely moved in two decades despite better technology, better devices and better design tools. The product has been chosen and the price has...

Tokenization: the road to zero-click, secure payments

by Ramon Helwegen | Jul 4, 2019 | EcomStream (Eng)

Frictionless payment is no longer a differentiator. It is the baseline customers expect, and the moment a checkout asks too much, conversion leaks. Tokenization is the mechanism that lets you remove that friction without weakening security, and done well it does more...

Contextual commerce: what it means for your payment setup

by Ramon Helwegen | Jun 28, 2019 | EcomStream (Eng)

The traditional customer journey has a clear structure. A consumer discovers a product, visits a website, adds it to a cart, and completes a checkout. Every step is deliberate, and every step is a potential drop-off point. Contextual commerce breaks that structure. It...

Are you leaving money on the table with your payment solution?

by Ramon Helwegen | Jan 2, 2019 | EcomStream (Eng)

Most merchants are, and most have no idea by how much. Not because they made a bad decision, but because the payment setup that was right two years ago quietly stops being right. Volumes grow, the cardmix shifts, new methods appear at checkout, customers move to...