by Ramon Helwegen | Oct 1, 2021 | EcomStream (Eng)
Most merchants treat checkout optimization as a payment problem. It is not, at least not entirely. The checkout process begins the moment a customer clicks “order” in the shopping cart, and for most of that journey, your PSP has no influence whatsoever....
by Ramon Helwegen | May 28, 2021 | EcomStream (Eng)
Every merchant knows that checkout is where conversion happens or doesn’t. What fewer act on is that checkout is also where customer relationships are built or lost. Speed is the entry ticket. Everything beyond that is where the margin is made. Online checkout...
by Ramon Helwegen | Feb 17, 2021 | EcomStream (Eng)
In an ecommerce replatforming project, the payment layer is consistently the most underweighted workstream. It is also the one where a mistake costs the most, because it sits at the exact point where you convert traffic you already paid to acquire into revenue. I have...
by Ramon Helwegen | Apr 28, 2020 | EcomStream (Eng)
Roughly seven in ten carts never convert. Baymard puts the average cart abandonment rate at 70.22 percent, and that number has barely moved in two decades despite better technology, better devices and better design tools. The product has been chosen and the price has...
by Ramon Helwegen | Jul 4, 2019 | EcomStream (Eng)
Frictionless payment is no longer a differentiator. It is the baseline customers expect, and the moment a checkout asks too much, conversion leaks. Tokenization is the mechanism that lets you remove that friction without weakening security, and done well it does more...
by Ramon Helwegen | Jun 28, 2019 | EcomStream (Eng)
The traditional customer journey has a clear structure. A consumer discovers a product, visits a website, adds it to a cart, and completes a checkout. Every step is deliberate, and every step is a potential drop-off point. Contextual commerce breaks that structure. It...
