What is PSD2? PSD2 (Payment Services Directive 2) is the binding directive of the European Union that enables consumers to let third parties, in addition to banks, provide services that require access to their financial and banking information. The money is still kept...
Being able to pay easy is a basic requirement these days. This functionality removes friction from the traditional online shopping process and drives conversion. It minimizes customer frustration. How to do that? This is about storing payment data. Storing...
Is it the holy grail for marketers? Tailor made, “shoppable” content, at the right time, at the right place, without friction. On demand, always, and on any device. ______ Contextual commerce means that requirement, proposition and payment come...
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