Vision Healthcare
Vision Healthcare is a digital, omnichannel D2C consumer healthcare group that connects consumers with brands, with wellbeing at the centre of everything it does. Digital innovation sits at the heart of its strategy: a central Digital Hub powers all ecommerce and emarketing activity, giving its marketing teams the data and tools to perform while keeping operational cost low. The group is built on a portfolio of brands, including Bärber Drexel, Flinndal, Mylène, Purasana, Sensilab and Vitamin Express.
The challenge
A fast-growing group selling across multiple brands, countries and online platforms carries a fragmented payment setup almost by definition. Each brand and entity has its own arrangement, which drives up operational cost and makes a coherent, scalable structure hard to maintain. Vision Healthcare needed to bring payment costs down against clear KPI targets, without adding risk or disrupting its technical infrastructure, and to get the checkout of its newly developed platform right at the same time.
The approach
EcomStream optimised the payment solutions across the group’s leading brands, working closely with stakeholders from several of Vision Healthcare’s entities so the result fit each brand’s specific needs while staying cohesive and scalable across the group. The work was structured to deliver savings without any new risk, further investment or changes to the existing technical infrastructure.
Beyond cost, EcomStream delivered insight into the customer experience of the group’s newly developed online checkout, focusing on the UX of the checkout flow to lift topline conversion alongside the cost reduction.
The outcome
The optimisation delivered an immediate saving of around 20 per cent on operational payment costs, freeing budget for international expansion and future growth, while the checkout improvements contributed to higher topline conversion. Vision Healthcare came out with a leaner, more scalable payment infrastructure and a smoother checkout, positioned for further expansion, all achieved without risk, extra investment or technical change.
“Had the pleasure of working with Ramon, who demonstrated exceptional expertise in optimizing our payment authorization rates and reducing processing fees with payment providers. His in depth understanding of payment systems and strategic approach led to increase in successful transactions while minimizing costs. Ramon’s ability to analyze data and help with negotiations with providers was invaluable to our business operations.”
Iztok Hvala
COO, Sensilab SA, Group
Video transcript (summary)
My name is Tim Schelling, CTO at Vision Healthcare. With EcomStream we are saving 20 per cent on our operational costs regarding payments. Without any risks or further investments, and without any changes to our technical infrastructure.
Vision Healthcare is a fast-growing group of companies. We have 14 companies that focus on nutritional supplements, in six different countries, mainly using online platforms. We now have 250 million euros turnover and about 1,000 employees.
EcomStream took all the work off our hands. The whole process from start to finish took us hardly any time. This knowledge regarding payments is very specialised. If you want to do it right, then hire EcomStream, a specialist. Because, as we have shown, it can really deliver your organisation a lot.
Vision Healthcare main brands:
