Suitable
Suitable is a menswear retailer built on personal styling advice, helping men find the right outfit for every moment, from a wedding to a job interview. It operates 16 physical stores alongside an international webshop, where expert advice and service make shopping easy. That mix of stores and online makes payments an omnichannel challenge rather than a single-channel one.
The challenge
Running 16 stores and an international webshop means payments span both in-store and online, each with its own cost structure. Suitable’s commercial conditions across that landscape had room to improve, and were quietly holding back the gross margin on every conversion. On the online side, the checkout also carried friction that was costing conversions outright.
The approach
EcomStream optimised Suitable’s entire payment landscape, using deep market knowledge and negotiation expertise to identify where the commercial conditions could be tightened and reworking them into a more profitable model across channels. Targeted adjustments to the terms turned payments from a passive cost into a stronger financial asset.
Alongside the cost work, EcomStream refined the online checkout flow, streamlining the user journey and removing the obstacles that cause drop-off, so more customers could complete their purchase with ease.
The outcome
The combination lifted gross margin per conversion and improved conversion rates at the same time: better payment terms on one side, a smoother checkout on the other. Suitable came out with a stronger, more efficient payment infrastructure across its stores and webshop, and a more competitive position in its market.
“Ramon helped us personally and professionally with the optimization of our payment processes. Expertise and a fast, direct communication underpin the pleasant cooperation. Thank you for the results already achieved!”
Pieter-Jan Schutte
Co-owner, Suitable
