Homefashion Group (Leen Bakker & Kwantum)
Homefashion Group is the company behind Leen Bakker and Kwantum, two of the top three home furnishing brands in the Benelux. The group runs four online platforms, 276 physical stores and 4,200 employees, connecting its channels to deliver affordable, contemporary interior solutions across the region.
The challenge
Across two brands and several digital sales channels, the payment landscape had grown fragmented. Online, Marketplaces and Sales@home each carried their own setup, which made the customer experience inconsistent and the cost base hard to manage. The group needed a single, modern payment foundation that could serve all of these channels coherently and support international expansion, rather than a patchwork that grew harder to maintain with every brand and market added.
The approach
Ramon ran a full RFP process from start to finish, covering three sales channels, Online, Marketplaces and Sales@home, across both Leen Bakker and Kwantum. The work built on a relationship with EcomStream that began in 2019, and on the active involvement of a broad group of stakeholders inside Homefashion Group who shaped the requirements and guided the decisions.
The value of a structured RFP lies in the discipline it imposes: clear requirements, genuine competition between providers, and open communication that keeps a complex, multi-stakeholder project aligned with the business priorities throughout. That structure is what kept the process on track and the outcome tied to what the group actually needed.
The outcome
The result is a scalable, modular payment ecosystem that gives both brands a consistent and modernised payment landscape across their digital channels. It improves the checkout experience, delivers cost optimisation through both direct and indirect savings, and is built to support future international expansion and faster rollout of new propositions. Homefashion Group came out with a flexible, future-proof setup rather than a fragmented one, simpler to operate and ready to scale.
“During our projects together at Leen Bakker & Kwantum I got to know Ramon as a true payment expert and a great professional to work with. He is focused on creating long term business value for his customers in both selection, contracting and implementation phases of payment solutions.”
Noël Manning
Directeur ICT en Online Platform (CDO/CTO)
“Very good financial service in optimizing your payment provider implementation. Very knowledgeable, correct, proactive and to-the-point. Ecomstream is recommended for every company that deals with online and offline payments.”
Remco van Houtum
Product owner
