Bax Music
Bax Music (Bax-shop) is the largest online music store in the Benelux and is expanding to become one of the largest in Europe. With hundreds of thousands of orders delivered annually and millions of unique visitors each year, it is the Benelux market leader in light, sound, musical instruments, production and DJ gear, with branches now open in England, France, Germany, Italy, Spain and Sweden.
The challenge
A fast-growing market leader expanding across Europe needs certainty that its payment contracts stay ahead of the market as it scales, not just at the moment of signing. On top of that, the payment mix in the checkout had room to be optimised: the right methods, for the right markets, presented the right way.
The approach
EcomStream provided ongoing vendor management support to Bax Music, using comprehensive benchmarking to push the contract conditions beyond the average market standard. Benchmarking is what turns a negotiation from opinion into evidence: it shows precisely where terms sit against the market and gives real leverage to improve them.
Alongside the contract work, EcomStream refined the payment mix in the checkout, selecting and integrating the most suitable payment methods to improve the customer experience and the bottom line at the same time, so Bax Music could serve a diverse, international customer base while capturing more from each transaction.
The outcome
Bax Music secured highly favourable agreements that beat the market benchmark and a more profitable payment setup, with a checkout payment mix tuned to its growing international base. The combination of evidence-based vendor management and a sharper payment mix gave the business better terms and a stronger foundation for its European expansion.
“Thanks to Ramon’s knowledge and tenacity, we can provide our customers with better and cheaper services. Thanks for the help Ramon!”
Kees Westerweele
CFO, Bax Music
