Walley
Walley is the Nordics’ second largest payment provider, owned by Norion Bank AB, a Swedish bank formerly known as Collector Bank. Operating under the Walley brand since its rebrand from Collector, it serves over 6.5 million active users across Sweden, Norway, and Finland, offering a modular checkout covering invoice payments, instalment financing, account-based credit, card payments, and Nordic local wallets including Swish, MobilePay, and Vipps, all under one integration.
Walley’s positioning in the Nordic market is distinct from Klarna’s. Where Klarna leads on consumer brand recognition and broad BNPL awareness, Walley differentiates on its bank-backed credit infrastructure, a recognised existing user base that auto-fills checkout details for returning customers, and strong B2B invoice capability. Its account payment product creates a reusable customer relationship that extends beyond one-off transactions, which is commercially interesting for merchants with repeat purchase models.
The core payment products available to merchants include 14 or 30-day interest-free invoice, summary invoicing for consolidating multiple purchases, instalment financing from 3 to 36 months, direct bank payment via Trustly, and standard card acceptance. B2B invoice is also available, where business buyers pay by invoice with a 30-day interest-free period and Walley handles the credit check, invoicing, and collection. In all cases, Walley pays the merchant in full and assumes the credit and fraud risk.
Walley uses national identity verification methods in each market, including Finnish Trust Network (FTN) authentication in Finland, which keeps fraud rates very low and aligns with PSD2 SCA requirements. The EU’s Consumer Credit Directive 2, with enforcement expected from late 2025, is tightening the regulatory environment for BNPL across Europe and Walley, as a bank-regulated entity, is structurally better positioned to absorb this compliance overhead than fintech-only BNPL providers.
On pricing, Walley does not publish merchant fees. Rates are agreed commercially through PSP agreements or direct with Walley, and vary by market, product, and volume. As with all BNPL providers, the rate reflects the credit risk absorbed and should be benchmarked against Klarna and Riverty for Nordic coverage.
PSP access is available through Paytrail, Netaxept, Nexi, and other Nordic providers. Platform integrations exist for WooCommerce, Magento, Shopify, and several Nordic-specific e-commerce platforms.
Relevant markets: Sweden, Norway, Finland, with Denmark also supported
