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Accepting MobilePay in Denmark and Finland

MobilePay is the dominant mobile payment solution in Denmark and Finland, and it now operates as part of Vipps MobilePay, the combined Nordic entity that also runs Vipps in Norway. For a merchant selling into the Nordics that consolidation is useful: one commercial relationship can cover markets that used to require several.

Published prices for MobilePayPer provider, country and channel, further down this pageGo to the prices

Set-up

How to accept MobilePay as a merchant

You do not contract with the scheme directly in the usual sense. Acceptance runs through Vipps MobilePay or a PSP connected to it, and the customer authorises the payment inside their own app. It is account-based rather than card-based, and it settles without card interchange, which is the main reason the economics differ from card acceptance and the main reason those economics vanish under a blended rate.

Treat the Nordics as several markets, not one

The single entity does not mean a single market. Consumer preference, basket profile and competitive dynamics differ between Denmark, Finland, Norway and Sweden, where Swish leads. A Nordic payment strategy built as one configuration usually means one of those markets is being served with someone else’s optimum. The correction is not more methods; it is per-market measurement of what converts and what each conversion costs.

Timetable

Denmark and Finland run on different instant payment calendars

The section above says treat the Nordics as several markets. Here is the sharpest example of why, and unlike most such arguments it comes with dates.

Finland is in the euro area, so under Regulation (EU) 2024/886 its payment service providers had to be able to receive instant euro payments from 9 January 2025 and send them from 9 October 2025, and to offer verification of payee from 9 October 2025. Denmark is not in the euro area. The same regulation gives payment service providers located in a Member State whose currency is not the euro until 9 January 2027 to offer receiving instant euro credit transfers, until 9 July 2027 to offer sending them, and until 9 July 2027 to comply with the verification of payee obligation.

So the same wallet brand, run by the same company, sits on two infrastructure clocks. The euro rail underneath your Finnish volume is already instant and already name-checked; the Danish equivalent arrives in stages through 2027. It also means the name registered on the account behind your IBAN is being shown to Finnish payers today and reaches Danish payers by July 2027, and in both cases a mismatch with your trading name produces a warning at the moment of authorisation. One entity, two calendars, one checklist that has to be run twice.

EuroPA

EuroPA and the February 2026 MoU

On 2 February 2026 Vipps MobilePay signed a Memorandum of Understanding with Bancomat, Bizum, SIBS-MB WAY and EPI Company to build a central interoperability hub, with the ambition of seamless cross-border payments across Europe by 2027. The published sequence is cross-border person-to-person payments during 2026, then e-commerce and point-of-sale payments in 2027. Each solution keeps its own brand, features and user experience, with a new badge alongside to signal wider acceptance. A proof of concept for cross-border QR-based in-store payments between participating solutions completed on 16 April 2026. The EuroPA alliance now spans more than 100 million users in ten European countries.

Which payment provider supports MobilePay for merchants in the Nordics?

QuickPay and OnPay in Denmark, Paytrail in Finland and Nexi through Nets all document MobilePay, among others, as do the other gateways serving the region. The useful questions are what you pay per MobilePay transaction against your effective card rate in the same market, whether the line is reported separately, and whether your provider is positioned for the EuroPA rollout.

Retail Payment Methods Transparency Index

Published prices for MobilePay, per provider

25 providers in the index offer MobilePay to merchants established in Europe, and 16 of them publish a price.

Each rate is shown as the provider prints it; the provider's name links to its price page on this site where there is one, with the source of every rate.

ProviderPer transactionChannel
Adyen Merchants anywhere in the EUMastercard and Visa, Denmark: €0.11 + DKK 1 + Interchange++; Finland: €0.11 + €0.11 + Interchange++; Dankort, Denmark: €0.11 + DKK 1 + price agreed between Dankort and merchantProcessing fee + Interchange plus plusOnline and in-store
Adyen Merchants in the United KingdomMastercard and Visa, Denmark: £0.11 + DKK 1 + Interchange++; Finland: £0.11 + €0.11 + Interchange++; Dankort, Denmark: £0.11 + DKK 1 + price agreed between Dankort and merchantProcessing fee + Interchange plus plusOnline and in-store
Adyen Merchants in NorwayMastercard and Visa, Denmark: €0.11 + DKK 1 + Interchange++; Finland: €0.11 + €0.11 + Interchange++; Dankort, Denmark: €0.11 + DKK 1 + price agreed between Dankort and merchantProcessing fee + Interchange plus plusOnline and in-store
Adyen Merchants in PolandMastercard and Visa, Denmark: €0.11 + DKK 1 + Interchange++; Finland: €0.11 + €0.11 + Interchange++; Dankort, Denmark: €0.11 + DKK 1 + price agreed between Dankort and merchantProcessing fee + Interchange plus plusOnline and in-store
Elavon Merchants in DenmarkNo price publishedIn-store
Elavon Merchants in SwedenNo price publishedIn-store
ePay Merchants in DenmarkMobilePay: DKK 1 per payment + DKK 49 per month; on plan Start (DKK 79 per month + DKK 0.50 per transaction), Grow (DKK 149 per month + DKK 0.25 per transaction) or Enterprise (price on request)Fixed amount, plus subscription, tieredOnline
Finby (formerly TrustPay) Merchants anywhere in the EUNo price publishedOnline
Flatpay Merchants in DenmarkOnline payments (over DKK 480,000 annual card turnover): DKK 0.99 per MobilePay transaction; DKK 49 per month for MobilePay; DKK 0 monthly subscriptionFixed amount, plus subscriptionOnline
Flatpay Merchants in FinlandMobilePay: €0.14 per transaction; €7 per monthFixed amount, plus subscriptionOnline
Mollie Merchants in Austria1.80% + €0.25Percentage plus fixed amountOnline
Mollie Merchants in BelgiumNo price publishedOnline
Mollie Merchants in BulgariaNo price publishedOnline
Mollie Merchants in SwitzerlandDesktop table: 1.80% + €0.25; mobile table: 1.80% + £0.25Percentage plus fixed amountOnline
Mollie Merchants in CzechiaNo price publishedOnline
Mollie Merchants in Germany1.80% + €0.25Percentage plus fixed amountOnline
Mollie Merchants in DenmarkDesktop table (DKK): 1.49% + DKK 1.00 + DKK 0.85. Mobile table (EUR): 1.80% + €0.25Percentage plus fixed amountOnline
Mollie Merchants in Estonia1.80% + €0.25Percentage plus fixed amountOnline
Mollie Merchants in SpainNo price publishedOnline
Mollie Merchants in Finland2.49% + €0.20 + €0.10; 1.80% + €0.25 (the page prints two versions of its price table)Percentage plus fixed amountOnline
Mollie Merchants in France1.80% + €0.25Percentage plus fixed amountOnline
Mollie Merchants in the United Kingdom1.80% + £0.25Percentage plus fixed amountOnline
Mollie Merchants in Greece1.80% + €0.25Percentage plus fixed amountOnline
Mollie Merchants in CroatiaNo price publishedOnline
Mollie Merchants in HungaryNo price publishedOnline
Mollie Merchants in Italy1.80% + €0.25Percentage plus fixed amountOnline
Mollie Merchants in LithuaniaNo price publishedOnline
Mollie Merchants in LatviaNo price publishedOnline
Mollie Merchants in the NetherlandsNo price publishedOnline
Mollie Merchants in NorwayNo price publishedOnline
Mollie Merchants in PolandNo price publishedOnline
Mollie Merchants in PortugalNo price publishedOnline
Mollie Merchants in RomaniaNo price publishedOnline
Mollie Merchants in SwedenNo price publishedOnline
Mollie Merchants in SloveniaNo price publishedOnline
Mollie Merchants in SlovakiaNo price publishedOnline
Montonio Merchants in EstoniaStarter (€11.99 per month): 1.49% + €0.25; Core (€14.99 per month) and Core Flex (€39.99 per month): 1.29% + €0.20; Montonio for Shopify (€14.99 per month): 1.29% + €0.25; all fees excl. VATPercentage plus fixed amount, plus subscription, tieredOnline
Montonio Merchants in FinlandMobilePay. Minimum package (€11.99 per month): 1.99% + €0.29; Growth package (€39.99 per month): 1.29% + €0.25; Ultra package (€84.99 per month): 0.99% + €0.25; Shopify plan (€29.99 per month): 1.29% + €0.25Percentage plus fixed amount, plus subscription, tieredOnline
Montonio Merchants in LithuaniaStarter (€11.99 per month): 1.49% + €0.25; Core (€14.99 per month) and Core Flex (€39.99 per month): 1.29% + €0.20; Montonio x Shopify (€14.99 per month): 1.29% + €0.25; all prices excl. VATPercentage plus fixed amount, plus subscription, tieredOnline
Montonio Merchants in LatviaStarter (€11.99 per month): 1.49% + €0.25; Core (€14.99 per month) and Core Flex (€39.99 per month): 1.29% + €0.20; Montonio Shopify package (€14.99 per month): 1.29% + €0.25; all prices excl. VATPercentage plus fixed amount, plus subscription, tieredOnline
Montonio Merchants in PolandNo price publishedOnline
Nexi Merchants in DenmarkNo price publishedOnline
Nexi Merchants in FinlandS plan: €0.50 per transaction + 3.25%; M plan: €0.50 per transaction + 2%; monthly fee: S plan €14.90, M plan €59 (+ 25.5% VAT on the monthly fee)Percentage plus fixed amount, plus subscription, tieredOnline
Nexi Merchants in NorwayNo price publishedOnline
Novalnet Merchants in GermanyNo price publishedOnline
OnPay Merchants in DenmarkMobilePay: DKK 49.00 per month + DKK 1.02 per transaction; on top of the plan: other platforms: Start-up DKK 9.00 per month + DKK 1 per transaction (max. 100 transactions per month), Success DKK 149.00 per month + DKK 0.25 per transaction (300 free transactions per month); Dandomain webshop: Start-up DKK 0.00 per month, Success DKK 99.00 per month, same transaction pricesFixed amount, plus subscription, tieredOnline
Pay. Merchants anywhere in the EUDenmark, Finland, Professional: €0.10 + 1.95%; Denmark, Finland, Business: €0.10 + 1.75%; Pioneer (no monthly fee): Professional rate + €0.05 per transaction + 0.25% of turnover; Professional plan: €35 per month; Business plan: €89 per monthPercentage plus fixed amount, plus subscription, tieredOnline
Pay. Merchants in NorwayDenmark, Finland, Professional: €0.10 + 1.95%; Denmark, Finland, Business: €0.10 + 1.75%; Pioneer (no monthly fee): Professional rate + €0.05 per transaction + 0.25% of turnover; Professional plan: €35 per month; Business plan: €89 per monthPercentage plus fixed amount, plus subscription, tieredOnline
PayPal Merchants in DenmarkDKK 0.00 (PayPal Point of Sale)Fixed amountIn-store
PensoPay Merchants in DenmarkDKK 49 per month + DKK 1 per transaction; available on BASIS (DKK 0 per month, DKK 4 per transaction), START-UP (DKK 49 per month, DKK 1 per transaction) and PRO (DKK 129 per month, 250 transactions per month included, then DKK 0.25 per transaction)Fixed amount, plus subscription, tieredOnline
Qliro Merchants in FinlandNo price publishedOnline and in-store
Qliro Merchants in NorwayNo price publishedOnline
Qliro Merchants in SwedenNo price publishedOnline
Shopify Payments Merchants in AustriaDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in BelgiumDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in BulgariaDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in CzechiaDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in GermanyDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in DenmarkDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in EstoniaDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in SpainDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in FinlandDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in FranceDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in GreeceDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in CroatiaDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in HungaryDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in IrelandDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in ItalyDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in LithuaniaDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in LuxembourgDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in LatviaDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in the NetherlandsBasic (€28 per month, €21 billed annually): 1.90% + €0.25; Grow (€78 per month, €59 billed annually): 1.80% + €0.25; Advanced (€384 per month, €289 billed annually): 1.60% + €0.25; Plus (from €2,100 per month): 1.40% + €0.25Percentage plus fixed amount, plus subscription, tieredOnline
Shopify Payments Merchants in NorwayMobilePay: Basic (NOK 389/month; NOK 289/month billed yearly): 2.00% + NOK 2.00; Grow (NOK 1030/month; NOK 770/month billed yearly): 1.90% + NOK 2.00; Advanced (NOK 4490/month; NOK 3370/month billed yearly): 1.80% + NOK 2.00; Plus (from €2,100/month): 1.60% + NOK 2.00Percentage plus fixed amount, plus subscription, tieredOnline
Shopify Payments Merchants in PolandDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in PortugalDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in RomaniaDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in SwedenDKK 49 per monthFixed amount, plus subscriptionOnline
Shopify Payments Merchants in SloveniaDKK 49 per monthFixed amount, plus subscriptionOnline
Stripe Merchants in Austria1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Belgium1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Bulgaria1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Czechia1.50% + CZK 9.50; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Germany1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Denmark1.50% + DKK 2.80; + 2% if currency conversion is required; DKK 35.00 monthly (required by MobilePay for Danish businesses)Percentage plus fixed amount, plus subscriptionOnline
Stripe Merchants in Estonia1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Spain1.50% + €0.36; +2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Finland1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in France1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Greece1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Croatia1.50% + €0.36; +2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Hungary1.50% + HUF 130.00; +2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Ireland1.50% + €0.36; +2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Italy1.50% + €0.36; +2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Lithuania1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Luxembourg1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Latvia1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in the Netherlands1.50% + €0.36; +2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Norway2.40% + NOK 2.50 (+2% if currency conversion is required)Percentage plus fixed amountOnline
Stripe Merchants in Poland1.50% + PLN 1.55; +2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Portugal1.50% + €0.36; +2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Romania1.50% + RON 1.55; +2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Sweden1.50% + SEK 2.80; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Slovenia1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Stripe Merchants in Slovakia1.50% + €0.36; + 2% if currency conversion is requiredPercentage plus fixed amountOnline
Surfboard Payments Merchants in DenmarkNo price publishedOnline and in-store
Surfboard Payments Merchants in FinlandNo price publishedOnline and in-store
Surfboard Payments Merchants in SwedenNo price publishedOnline and in-store
Svea Merchants in Finland€0.45/transaction + 1.90%; start fee €0; monthly fee €49 (+ VAT 25.5%, includes online bank, card and mobile payments); transaction fees VAT 0%Percentage plus fixed amount, plus subscriptionOnline
Svea Merchants in SwedenNo price publishedOnline
Swedbank Merchants in DenmarkNo price publishedOnline
Swedbank Merchants in FinlandNo price publishedOnline
Unlimit Merchants in the United KingdomNo price publishedOnline
Unzer Merchants in DenmarkQuickpay: MobilePay Online: + DKK 49 / month; gateway DKK 1.00; the rate of the card used applies (Visa and Mastercard through Quickpay: acquirer from 1.35% (min. DKK 0.75) + DKK 0.22); Merchant plan: DKK 99 / month, DKK 0.25 / transactionPercentage plus fixed amount, plus subscription, with minimumOnline
Unzer Merchants in NorwayQuickpay: MobilePay Online (+ NOK 0.00 / month): gateway NOK 0.50; the rate of the card used applies (Visa and Mastercard through Quickpay: acquirer from 1.35% (min. NOK 0.80) + NOK 0.29); Merchant plan: NOK 99 / month, NOK 0.50 / transaction; set-up fee NOK 0.00Percentage plus fixed amount, plus subscription, with minimumOnline
Unzer Merchants in SwedenQuickpay: MobilePay Online (+ SEK 0.00 / month): gateway SEK 1.00; the rate of the card used applies (Visa and Mastercard through Quickpay: acquirer from 1.35% (min. SEK 1.05) + SEK 0.31); Merchant plan: SEK 99 / month, SEK 0.50 / transactionPercentage plus fixed amount, plus subscription, with minimumOnline
Visma Pay Merchants in FinlandNo price publishedOnline
Viva.com Merchants in Austria€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in Belgium€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in Germany€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in DenmarkDKK 1.00 on top of the card fees; MobilePay also charges a licence fee per day of activity, maximum DKK 35 per month; Ecommerce monthly plans: Zero 0 (minimum monthly charge DKK 37), Default DKK 37, Standard DKK 97, Premium DKK 148Fixed amount, plus subscriptionOnline
Viva.com Merchants in Spain€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in Finland€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in France€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in Greece€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in Croatia€0.10 (additional fee on top of the card fees); Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in Ireland€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in Italy€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in Luxembourg€0.10 (additional fee on top of the card fees); Ecommerce monthly plans: Zero €0.00 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in the Netherlands€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in Portugal€0.10 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge €4.99), Default €4.99, Standard €12.99, Premium €19.99Fixed amount, plus subscriptionOnline
Viva.com Merchants in SwedenSEK 1.00 on top of the card fees; Ecommerce monthly plans: Zero 0 (minimum monthly charge SEK 58), Default SEK 58, Standard SEK 150, Premium SEK 232Fixed amount, plus subscriptionOnline
Walley Merchants in DenmarkNo price publishedOnline
Walley Merchants in FinlandNo price publishedOnline
Walley Merchants in NorwayNo price publishedOnline
Walley Merchants in SwedenNo price publishedOnline
Worldline Merchants in DenmarkCheckout (DKK 195 per month, no set-up fee): DKK 1 per transaction + card fee (transaction fee 1.45%; international cards (non-EEA) and corporate cards: 2.95%)Percentage plus fixed amount, plus subscriptionOnline
Worldline Merchants in FinlandNo price publishedOnline
Worldline Merchants in NorwayNo price publishedOnline

Source: EcomStream, Retail Payment Methods Transparency Index, ecomstream.eu/payment-methods-transparency-index. Read at source between 17 September 2026 and 12 October 2026. A provider that believes a row is wrong can write to index@ecomstream.nl. Every reported correction is checked at the source.

Configuration

One Nordic configuration across four markets, priced

A single Nordic set-up is cheap to build and expensive to run, because the optimum in one market is a compromise in the other three. That sentence is only worth reading with a number attached.

Take 12 million euros of Nordic revenue split evenly across Denmark, Finland, Norway and Sweden, so 3 million each. Suppose the domestic wallet in each market runs at 0.8 per cent and cards at 1.4 per cent, and suppose your configuration puts the wallet first in one market and cards first in the other three, out of habit rather than decision. In those three markets, assume that ordering leaves a quarter of the volume on cards that would otherwise have gone to the wallet. That is 2.25 million euros at a 0.6 point difference, so 13,500 euros a year given away to a default.

And that is before conversion. Where a domestic wallet has high penetration it usually completes better than a card, so add one point of completion on the 9 million euros running through those three markets and you have 90,000 euros of revenue that was never arriving. Building a per-market checkout configuration is a sprint. Not having one costs every year, quietly, because a Nordic report that sums four countries into one line is arithmetically correct and commercially useless.

Reviewing what MobilePay costs you

What you pay is set in your agreement, not by the scheme. Start by establishing whether you are overpaying your PSP, or move straight to cutting your PSP costs, because a cheap method priced badly still costs more than it should.

How a wallet behaves inside your flow, from one-click through to the return after a challenge, is a checkout flow optimisation question as much as a pricing one.

Relevant markets: Denmark, Finland

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Payment set-up check

Check your checkout against every market you sell in

This check reads your webshop, finds the countries you sell in and names where your payment set-up falls short of what shoppers there expect, and where it carries costs you can avoid.

Free. Afterwards you can have the report emailed to you and add the full scan free of charge: 6 to 22 pages on your checkout per market, with screenshots of every finding and of the payment step on desktop and phone, and a worksheet in euros.

Book a half hourClient results
Check your site
Payment set-up check

Check your checkout against every market you sell in

This check reads your webshop, finds the countries you sell in and names where your payment set-up falls short of what shoppers there expect, and where it carries costs you can avoid.

Free. Afterwards you can have the report emailed to you and add the full scan free of charge: 6 to 22 pages on your checkout per market, with screenshots of every finding and of the payment step on desktop and phone, and a worksheet in euros.