MobilePay
MobilePay is the dominant mobile payment application in Denmark and the leading mobile wallet in Finland, developed by Danske Bank in 2013 and now operated under the Vipps MobilePay brand following its 2022 merger with Norway’s Vipps. The combined entity serves merchants across Denmark, Finland, and Norway under separate country brands, with MobilePay specifically referring to the Danish and Finnish product.
Adoption figures underline MobilePay’s position as a baseline requirement for any merchant targeting these markets. In Denmark, MobilePay has over 4.5 million users, representing approximately 76% of the total population, with usage reported across all age groups including older demographics. In Finland, it has over 2 million users. Alongside Dankort, it is one of the two payment methods that define the Danish online checkout experience. Its absence is a direct conversion risk.
At checkout, the customer selects MobilePay, enters or is prompted with their phone number, and receives a push notification in the MobilePay app. They confirm the payment with their PIN or biometric authentication and the merchant receives real-time confirmation. The flow is mobile-first and designed for speed, with settlement typically within one to two business days via the PSP.
Transactions are processed in Danish kroner for Danish users and euros for Finnish users. Merchants outside Denmark and Finland can accept MobilePay through PSPs with Nordic coverage, with FX conversion handled at the PSP level.
On cost, MobilePay merchant fees are typically lower than card processing and carry no chargeback risk under standard conditions, as payments are app-authenticated and push-based. Exact fees depend on the PSP and volume. MobilePay does not natively support automatic recurring payments in the standard subscription billing sense, which is worth considering for merchants with subscription models targeting Danish or Finnish consumers. Card-based or SEPA Direct Debit solutions are better suited for that use case.
In May 2025, Vipps MobilePay joined EuroPA, the pan-European instant payment interoperability initiative, enabling cross-border P2P transfers between Nordic users and consumers in nine other European countries including Spain, Portugal, Italy, Poland, and Greece. This is an early-stage development but signals MobilePay’s longer-term trajectory toward broader European reach.
PSP support is available through most major providers operating in the Nordics, including Adyen, Nets, Stripe, and Clearhaus, as well as most Danish and Finnish domestic providers.
Relevant markets: Denmark, Finland
