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Accepting iDEAL, and migrating to Wero

iDEAL is the default online payment method in the Netherlands and has been for two decades. It is also being migrated onto Wero, on a timetable EPI has published. EPI restated the timetable on 15 July 2026: the market parties involved share the objective of completing the migration from iDEAL to Wero by 31 December 2027. I set out the four questions this raises for a merchant in Frankwatching, 15 August 2026. EPI has published no date on which iDEAL itself stops working. If you sell into the Netherlands, this is not a method page to skim. It is a contract event with a date on it.

How to accept iDEAL as a merchant

You do not contract with iDEAL. You contract with your PSP, and your PSP connects to the scheme on your behalf, translating the scheme rules into the terms and the pricing that reach your statement. iDEAL has historically been priced as a flat fee per transaction rather than a percentage, which is why it is cheap on high basket values and comparatively expensive on low ones. That single characteristic decides whether iDEAL is your most efficient method or your least, and it depends entirely on your average order value.

Pricing

Where a flat fee stops being cheap

The scheme itself sets out the structure. Fees differ per iDEAL and Wero partner, the most common arrangement is a fixed fee per transaction, and some partners offer a monthly subscription instead. That one structural fact decides where iDEAL sits in your cost stack, and it behaves the opposite way to a card rate.

At 25 cents a transaction, a 25 euro basket carries the equivalent of 1 per cent and a 200 euro basket carries 0.125 per cent. A card percentage moves the other way, taking more as the basket grows. Somewhere between the two sits a basket value where the cheaper method changes, and finding yours is one division: your iDEAL fee divided by your effective card rate. At 25 cents against an effective 1.2 per cent, the crossover sits just under 21 euros.

That number is what turns steering from habit into arithmetic. It is also worth remembering that the fee is negotiated, not fixed by the scheme: on a million iDEAL transactions a year, 5 cents of difference per transaction is 50,000 euros of EBITDA, argued in the same conversation as your card rates rather than accepted as a cost of selling in the Netherlands.

iDEAL payment gateway and PSP support

Every PSP serving the Dutch market supports iDEAL. Support is therefore not a selection criterion and should not be treated as one. What separates providers is the per-transaction fee, whether it is blended into an average or passed through, how the migration to Wero will be handled, and whether your contract is written in a way that survives a scheme change without repricing in the provider’s favour.

Finality

An iDEAL payment cannot be pulled back

An iDEAL payment is a SEPA credit transfer the customer initiates from their own bank account, and the scheme gives the payee an immediate online payment guarantee, which is what allows goods and services to be released straight away. That is a different legal position from anything on a card rail.

Article 80 of PSD2 is why. A payment service user may not revoke a payment order once it has been received by the payer’s payment service provider. The customer authorised the payment and instructed their own bank, so there is nothing to revoke and no issuer for them to instruct instead.

The refund right in Article 76 does not reach it either. That right covers transactions initiated by or through the payee where the exact amount was not fixed in the authorisation, and neither condition holds here: the payer initiates, for an amount they saw. Anything you send back, you send back because you decided to, as a separate outbound payment. The post-settlement exposure a card or a direct debit carries is simply absent, and in a business with a high dispute rate that is worth real money.

Authentication

The bank authenticates, and that takes a step out of your checkout

The customer authorises the payment inside their own banking domain, with a PIN or with biometrics on mobile. Strong customer authentication therefore happens at the bank, on the issuing side, in an app the customer already trusts and already has installed.

That removes a set of decisions you have to make on cards. There are no exemptions to tune, no transaction risk analysis threshold to manage, and no version of Article 74(2) in which the acquiring side carries a fraud loss because authentication was skipped. There is also no separate authentication step inside your own checkout to lose customers at.

What you give up is control. You cannot lift conversion by removing friction that is not yours to remove, and no risk model buys you past a failed authentication. What you can influence is everything around it: whether iDEAL is presented first, whether the customer’s bank is remembered, and how quickly your PSP returns the status. On this rail the optimisation moves from risk engineering to checkout design.

The iDEAL to Wero migration: what changes and when

The transition runs in phases. From early 2026 the iDEAL logo at checkout began to be replaced by the combined iDEAL | Wero mark, which is where EPI dates the start of the transition. By October 2026 all Dutch issuing banks are connected to Wero, and from that point iDEAL payments move gradually onto the Wero infrastructure. When that reaches you, and in what form, is set by your provider rather than by the scheme. The migration is to be complete by 31 December 2027. Wero has been live for consumer payments in Belgium, France and Germany since 2024 with 56 million users, and live for retail payments in Germany since the end of 2025, with France and Belgium following through 2026.

Contract

What the Wero migration means for your PSP contract

This is the part most merchants will underestimate. A scheme migration arrives looking like paperwork, and paperwork gets signed. But a migration that requires work on the connection to your provider tends to open the agreement with it, on a method that carries a large share of your Dutch revenue, at a moment when your attention is on the technical migration rather than on the pricing. Providers will not all reprice, and some will pass the change through neutrally. The point is that you will not know which you are dealing with unless the rate is examined before the document is signed rather than after. A migration is one of the few moments when a contract is genuinely open.

Recurring payments, refunds and disputes under Wero

Wero is being built with capabilities iDEAL never had, including recurring payments and subscription management, point-of-sale acceptance, and a purchase protection scheme phasing in towards full coverage in 2028. Purchase protection deserves particular attention, because it introduces a dispute mechanism into a method that until now settled with finality. If your risk model assumes an iDEAL payment cannot be reversed, that assumption has an expiry date.

Which payment provider supports iDEAL for merchants in the Netherlands?

CCV, Online Payment Platform, Buckaroo and Mollie all document iDEAL, as does every PSP serving the Dutch market, which makes it the wrong first question. The better one is what each charges per iDEAL transaction, on what basis, and what they intend to do at the Wero cutover. Two Dutch merchants with comparable volume can pay materially different amounts for identical transactions, and neither finds out until the line is isolated and benchmarked against the market.

Reviewing what iDEAL costs you before the migration

What you pay to accept iDEAL is set in your PSP contract, and it is negotiable in the same way every other line is. With the October 2026 phase in sight, the sensible sequence is to establish your position first and migrate second. Start by working out whether you are overpaying your PSP, or move straight to cutting your PSP costs, because a cheap method priced badly still costs more than it should.

Relevant markets: Netherlands

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