{"id":259119,"date":"2026-07-20T12:06:07","date_gmt":"2026-07-20T10:06:07","guid":{"rendered":"https:\/\/www.ecomstream.eu\/project\/versuni-philips-home-appliances\/"},"modified":"2026-10-07T10:42:23","modified_gmt":"2026-10-07T08:42:23","slug":"versuni-philips-home-appliances","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/nl\/project\/versuni-philips-home-appliances\/","title":{"rendered":"Versuni (Philips Home Appliances)"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p>Video hieronder afspelen<\/p>\n<\/div><\/div><div class=\"et_pb_video_0 et_pb_video et_pb_module et_block_module\"><div class=\"et_pb_video_box\"><video controls><source type=\"video\/mp4\" src=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/versuni-payment-performance-cost-testimonial-ecomstream.mp4\" \/><\/video><\/div><div class=\"et_pb_video_overlay\" style=\"background-image:url(https:\/\/www.ecomstream.eu\/wp-content\/uploads\/versuni-philips-home-appliances-payment-optimisation-ecomstream-no-button.jpg)\"><div class=\"et_pb_video_overlay_hover\"><a class=\"et_pb_video_play\" href=\"#\"><\/a><\/div><\/div><\/div><div class=\"et_pb_text_1 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><em><\/em><\/p>\n<p><em>Hoe EcomStream de payment set-up van Versuni veranderde van een vaste kostenpost in terugkerende marge.<\/em><\/p>\n<p><em><\/em><\/p>\n<h1><strong>De klant<\/strong><\/h1>\n<p>Versuni is het bedrijf achter Philips Home Appliances, een van de bekendste merken in huishoudelijke apparaten ter wereld. De D2C-business verkoopt in meerdere Europese markten, en op die schaal is de payment set-up geen achterafdetail. Hij bepaalt de marge op elke order, het aandeel transacties dat slaagt, en de operationele last achter de checkout.  <\/p>\n<h2><strong>De uitdaging<\/strong><\/h2>\n<p><strong><\/strong><\/p>\n<p>Bij een D2C-operatie van de omvang van Versuni stapelen de effecten van de payment set-up zich op over elke markt en elke payment method. Kosten die concurrerend waren toen de contracten werden getekend, waren sindsdien nooit tegen het licht gehouden. De payment performance liet ruimte die niet werd benut. En de dagelijkse praktijk rond payments, van fraud screening en dispute handling tot de interne processen tussen finance, operations en de payment providers, zorgde voor frictie die zelden op \u00e9\u00e9n factuur zichtbaar werd, maar zich over de hele business opstapelde.   <\/p>\n<p>De opdracht was niet alleen om betere contractvoorwaarden te bedingen. Het was om te verbeteren wat de hele payment set-up oplevert: kosten, performance \u00e9n de processen eromheen. <\/p>\n<h2><strong>De aanpak<\/strong><\/h2>\n<p><strong><\/strong><\/p>\n<p>EcomStream werkt uitsluitend voor merchants, nooit voor PSPs of acquirers, en elke opdracht wordt persoonlijk door Ramon Helwegen gedaan. De argumenten aan tafel komen uit het zelf gebouwd hebben van de prijsstructuren en verweren waar een merchant tegenaan loopt, en ze dienden \u00e9\u00e9n belang, dat van Versuni, met resultaten die Versuni in het eigen dashboard kon verifi\u00ebren in plaats van op vertrouwen aan te nemen.<\/p>\n<p>De kern van de opdracht was de onderhandeling over de contracten van Versuni met haar payment providers. Ramon voerde die gesprekken zelf, aan tafel met de PSP's, en zette de voorwaarden opnieuw neer in het voordeel van Versuni. Daaromheen liepen twee trajecten parallel: de performance van de payment flow zelf, en het werk aan fraud, disputes en interne processen dat bepaalde hoeveel van de verbetering de business daadwerkelijk bereikte.  <\/p>\n<h2><strong>Payment performance, fraud en interne processen<\/strong><\/h2>\n<p><strong><\/strong><\/p>\n<p>Op performance lag de focus op het verhogen van het aandeel transacties dat autoriseert en afrondt, zodat omzet die in de checkout al gewonnen was niet alsnog verloren ging in de payment flow.<br \/>\nOp het gebied van fraude betrof het een kalibratievraagstuk. Screening die te defensief staat afgesteld wijst goede klanten af, en voor een D2C-business kosten die false declines doorgaans meer dan de fraude die ze voorkomen. Het werk bracht de fraud- en chargebackpositie op het niveau waar die hoorde te liggen en gaf tegelijk legitieme orders vrij die werden geweigerd. Dat is hetzelfde aangrijpingspunt als het autorisatiewerk, bezien vanaf de andere kant.<br \/>Op proces werd de operationele kant rond payments aangescherpt: minder handmatig werk en minder frictie tussen de teams die elke transactie raken, en dispute- en chargebackmanagement op een stevigere basis, zodat terugvorderbare omzet ook daadwerkelijk werd teruggehaald en de afhandelingslast daalde.  <\/p>\n<h2><strong>Het resultaat<\/strong><\/h2>\n<\/div><\/div><div class=\"et_pb_code_0 et_pb_code et_pb_module\"><div class=\"et_pb_code_inner\"><\/div><\/div><div class=\"et_pb_text_2 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><p><strong><\/strong><\/p>\n<p>De opnieuw onderhandelde providercontracten leverden een terugkerende verlaging op van de PSP-kosten van Versuni van meer dan 30%. Omdat het een structurele verandering is in wat de payment set-up kost en geen eenmalige korting, keert die besparing elk jaar terug zolang de verbeterde voorwaarden gelden, en vloeit zij rechtstreeks door naar de EBITDA, omdat er geen leveringskosten tegenover staan. Naast het kostenresultaat verbeterde de payment performance, werden fraud- en disputemanagement aangescherpt en werden de interne processen rond payments gestroomlijnd, zodat het voordeel zowel de marge als de teams die het werk doen bereikte.  <\/p>\n<p>&nbsp;<\/p>\n<p><strong>Video transcript:<\/strong><\/p>\n<p>Mijn naam is Kam\u00e8r Aykaz. Ik ben werkzaam voor het bedrijf Versuni, het bedrijf achter Philips Domestic Appliances, waar ik werkzaam ben als Commercieel Directeur voor onze eigen D2C-business. <\/p>\n<p>Onze D2C-operaties groeien enorm hard. Het afgelopen jaar hebben we zo\u2019n 18 nieuwe winkels geopend. <\/p>\n<p>We hadden ook behoefte aan optimalisatie van onze payment set-up, en daar hebben we Ramon als expert in dienst genomen, die ons hielp om echt onze kant te kiezen in relatie tot de PSP partners.<\/p>\n<p>Hij pakte alles enorm zelfstandig op.<\/p>\n<p>Voerde de gesprekken met de juiste stakeholders. Aan tafel ook met de payment providers en zorgde ervoor dat alles werd geoptimaliseerd in ons voordeel.<\/p>\n<p>We hebben nu meer controle over onze payments, zowel de keuzes die we maken in leveranciers, de samenwerkingen, de processen, maar ook de kosten. <\/p>\n<p>Ook is onze performance verbeterd op het gebied payments en uiteindelijk heeft het ons een kostenbesparing opgeleverd van meer dan 30%.<\/p>\n<p>Ik zou EcomStream van harte willen aanbevelen aan alle merchants met een serieus D2C kanaal, die meer grip willen hebben op hun payment- en fraud management.<\/p>\n<\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module es-caselogo\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-philips-home-appliances-trim.png\" alt=\"Philips Home Appliances logo\" width=\"673\" height=\"256\" srcset=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-philips-home-appliances-trim.png 673w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-philips-home-appliances-trim-480x183.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) 673px, 100vw\" class=\"wp-image-265009\" title=\"philips home appliances\" \/><\/span><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_animated et_pb_module et_block_module\" href=\"https:\/\/www.ecomstream.eu\/nl\/klant-cases\/\" data-icon=\"\ue106\">naar een andere case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Hoe EcomStream Versuni&#8217;s terugkerende PSP-kosten met meer dan 30% verlaagde, de payment performance verbeterde en fraud- en disputemanagement aanscherpte.<\/p>\n","protected":false},"author":1,"featured_media":264698,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Versuni klantcase: ruim 30% lagere PSP-kosten | EcomStream","_yoast_wpseo_metadesc":"Hoe EcomStream Versuni\u2019s terugkerende PSP-kosten met meer dan 30% verlaagde, de payment performance verbeterde en fraud- en disputemanagement 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