{"id":255810,"date":"2025-04-24T13:17:03","date_gmt":"2025-04-24T11:17:03","guid":{"rendered":"https:\/\/www.ecomstream.eu\/project\/vitaminstore\/"},"modified":"2026-06-07T18:26:21","modified_gmt":"2026-06-07T16:26:21","slug":"vitaminstore","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/nl\/project\/vitaminstore\/","title":{"rendered":"Vitaminstore"},"content":{"rendered":"

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Vitaminstore<\/strong><\/h1>\n

Vitaminstore is de grootste retailer in de Nederlandse markt voor premium vitamines, mineralen en supplementen, met de ambitie om de leidende Europese direct-to-consumer speler in consumentengezondheid te worden. De groei hangt af van een klantgerichte ervaring en van het beschermen van de marge naarmate het volume schaalt. <\/p>\n

De uitdaging<\/strong><\/h2>\n

Voor een snelgroeiende D2C-retailer drukt de betaalkost rechtstreeks op de brutomarge van elke order. De online betaalsetup van Vitaminstore was niet echt commercieel getoetst, waardoor de marge per conversie lager was dan nodig, op precies het moment dat het bedrijf wilde opschalen. <\/p>\n

De aanpak<\/strong><\/h2>\n

EcomStream voerde een gerichte optimalisatie uit van de online betaalkosten van Vitaminstore. Met diepgaande marktkennis en onderhandelingsexpertise identificeerde het traject waar de commerci\u00eble voorwaarden konden worden aangescherpt en werkte ze opnieuw uit, een lean aanpak gericht op het verhogen van de winstgevendheid zonder de operatie te verstoren. <\/p>\n

Het resultaat<\/strong><\/h2>\n

Het resultaat was een duidelijke verbetering van de brutomarge per conversie, bereikt zonder enige wijziging aan de klantervaring of de technische setup. Vitaminstore kwam eruit met een hogere winstgevendheid per order en een betere positie om te schalen. <\/p>\n

“Snel, daadkrachtig, professioneel.”<\/p>\n

<\/em>Eduard Brenninkmeijer<\/strong>
CEO, Vitaminstore<\/p>\n

vitaminstore.nl<\/a><\/p>\n

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