{"id":255810,"date":"2025-09-23T12:12:05","date_gmt":"2025-09-23T10:12:05","guid":{"rendered":"https:\/\/www.ecomstream.eu\/project\/vitaminstore\/"},"modified":"2026-08-30T11:12:26","modified_gmt":"2026-08-30T09:12:26","slug":"vitaminstore","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/nl\/project\/vitaminstore\/","title":{"rendered":"Vitaminstore"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1><strong>Vitaminstore<\/strong><\/h1>\n<p>Vitaminstore is de grootste retailer in de Nederlandse markt voor premium vitamines, mineralen en supplementen, met de ambitie om de leidende Europese direct-to-consumer speler in consumentengezondheid te worden. Groei vraagt om een soepele klantervaring en om marge die overeind blijft als het volume stijgt. <\/p>\n<h2><strong>De uitdaging<\/strong><\/h2>\n<p>Voor een snelgroeiende D2C-retailer drukken de PSP-kosten rechtstreeks op de brutomarge van elke order. De online payment set-up van Vitaminstore was commercieel ongetoetst. Dat drukte de marge per conversie, precies op het moment dat het bedrijf wilde opschalen. <\/p>\n<h2><strong>De aanpak<\/strong><\/h2>\n<p>EcomStream voerde een gerichte optimalisatie uit van de online PSP-kosten van Vitaminstore. EcomStream bepaalde met marktkennis en onderhandelingsexpertise waar de commerci\u00eble voorwaarden strakker konden, en onderhandelde die opnieuw. Gericht op hogere winstgevendheid zonder de operatie te verstoren. <\/p>\n<h2><strong>Het resultaat<\/strong><\/h2>\n<p>Het resultaat was een duidelijke verbetering van de brutomarge per conversie, bereikt zonder enige wijziging aan de klantervaring of de technische setup. Vitaminstore realiseert een hogere winstgevendheid per order en beschikt over een betere uitgangspositie om te schalen. <\/p>\n<p><em>\"Snel, daadkrachtig, professioneel.\"<\/p>\n<p><\/em><strong>Eduard Brenninkmeijer<\/strong><br \/>CEO, Vitaminstore<\/p>\n<p><a href=\"https:\/\/www.vitaminstore.nl\/\" target=\"_blank\" rel=\"noopener\">vitaminstore.nl<\/a><\/p>\n<\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module es-caselogo\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-vitaminstore-logo-trim.png\" alt=\"Vitaminstore logo\" width=\"1841\" height=\"256\" srcset=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-vitaminstore-logo-trim.png 1841w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-vitaminstore-logo-trim-1280x178.png 1280w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-vitaminstore-logo-trim-980x136.png 980w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-vitaminstore-logo-trim-480x67.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) and (max-width: 1280px) 1280px, (min-width: 1281px) 1841px, 100vw\" class=\"wp-image-265018\" title=\"Vitaminstore-logo\" \/><\/span><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_animated et_pb_module et_block_module\" href=\"https:\/\/www.ecomstream.eu\/nl\/klant-cases\/\" data-icon=\"\ue106\">naar een andere case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EcomStream optimaliseerde de online PSP-kosten van Vitaminstore en verbeterde de brutomarge per conversie, zonder wijziging aan klantervaring of techniek.<\/p>\n","protected":false},"author":1,"featured_media":264916,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Vitaminstore klantcase: lagere PSP-kosten | EcomStream","_yoast_wpseo_metadesc":"EcomStream optimaliseerde de online PSP-kosten van Vitaminstore en verbeterde de brutomarge per conversie, zonder wijziging aan klantervaring of 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