{"id":255810,"date":"2025-04-24T13:17:03","date_gmt":"2025-04-24T11:17:03","guid":{"rendered":"https:\/\/www.ecomstream.eu\/project\/vitaminstore\/"},"modified":"2026-07-27T10:42:46","modified_gmt":"2026-07-27T08:42:46","slug":"vitaminstore","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/nl\/project\/vitaminstore\/","title":{"rendered":"Vitaminstore"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1><strong>Vitaminstore<\/strong><\/h1>\n<p>Vitaminstore is de grootste retailer in de Nederlandse markt voor premium vitamines, mineralen en supplementen, met de ambitie om de leidende Europese direct-to-consumer speler in consumentengezondheid te worden. De groei hangt af van een klantgerichte ervaring en van het beschermen van de marge naarmate het volume schaalt. <\/p>\n<h2><strong>De uitdaging<\/strong><\/h2>\n<p>Voor een snelgroeiende D2C-retailer drukt de betaalkost rechtstreeks op de brutomarge van elke order. De online betaalsetup van Vitaminstore was niet echt commercieel getoetst, waardoor de marge per conversie lager was dan nodig, op precies het moment dat het bedrijf wilde opschalen. <\/p>\n<h2><strong>De aanpak<\/strong><\/h2>\n<p>EcomStream voerde een gerichte optimalisatie uit van de online betaalkosten van Vitaminstore. Met diepgaande marktkennis en onderhandelingsexpertise identificeerde het traject waar de commerci\u00eble voorwaarden konden worden aangescherpt en werkte ze opnieuw uit, een lean aanpak gericht op het verhogen van de winstgevendheid zonder de operatie te verstoren. <\/p>\n<h2><strong>Het resultaat<\/strong><\/h2>\n<p>Het resultaat was een duidelijke verbetering van de brutomarge per conversie, bereikt zonder enige wijziging aan de klantervaring of de technische setup. Vitaminstore kwam eruit met een hogere winstgevendheid per order en een betere positie om te schalen. <\/p>\n<p><em>\"Snel, daadkrachtig, professioneel.\"<\/p>\n<p><\/em><strong>Eduard Brenninkmeijer<\/strong><br \/>CEO, Vitaminstore<\/p>\n<p><a href=\"https:\/\/www.vitaminstore.nl\/\" target=\"_blank\" rel=\"noopener\">vitaminstore.nl<\/a><\/p>\n<\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Vitaminstore-logo.png\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Vitaminstore-logo.png 1000w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Vitaminstore-logo-980x980.png 980w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Vitaminstore-logo-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" class=\"wp-image-251835\" title=\"Vitaminstore-logo\" \/><\/span><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_animated et_pb_module et_block_module\" href=\"https:\/\/www.ecomstream.eu\/nl\/klant-cases\/\" data-icon=\"\ue106\">naar een andere case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EcomStream optimaliseerde de online betaalkosten van Vitaminstore en verbeterde de brutomarge per conversie, zonder enige wijziging aan de klantervaring of de technische setup.<\/p>\n","protected":false},"author":1,"featured_media":251836,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"project_category":[97],"project_tag":[248,254,246,255,257],"class_list":["post-255810","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-category-client-cases","project_tag-kosten-voor-de-betaaloplossing","project_tag-kostenbesparingen","project_tag-lagere-kosten-voor-betaalprovider","project_tag-online-betalingen","project_tag-psp-kostenbesparingen-nl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - 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