{"id":245520,"date":"2022-04-20T10:04:00","date_gmt":"2022-04-20T08:04:00","guid":{"rendered":"https:\/\/www.ecomstream.eu\/project\/suitable-2\/"},"modified":"2026-06-07T18:27:13","modified_gmt":"2026-06-07T16:27:13","slug":"suitable-2","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/nl\/project\/suitable-2\/","title":{"rendered":"Suitable"},"content":{"rendered":"

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Suitable<\/strong><\/h1>\n

Suitable is een herenmoderetailer gebouwd op persoonlijk stylingadvies, en helpt mannen het juiste outfit te vinden voor elk moment, van een bruiloft tot een sollicitatiegesprek. Het opereert 16 fysieke winkels naast een internationale webshop, waar deskundig advies en service het winkelen makkelijk maken. Die combinatie van winkels en online maakt betalingen een omnichannel-uitdaging in plaats van een single-channel vraagstuk. <\/p>\n

De uitdaging<\/strong><\/h2>\n

16 winkels en een internationale webshop runnen betekent dat betalingen zowel in-store als online lopen, elk met een eigen kostenstructuur. De commerci\u00eble voorwaarden van Suitable over dat landschap hadden ruimte om te verbeteren, en remden stilletjes de brutomarge op elke conversie. Aan de online kant bevatte de checkout bovendien frictie die rechtstreeks conversies kostte. <\/p>\n

De aanpak<\/strong><\/h2>\n

EcomStream optimaliseerde het volledige betaallandschap van Suitable, met diepgaande marktkennis en onderhandelingsexpertise om te identificeren waar de commerci\u00eble voorwaarden konden worden aangescherpt en die om te werken tot een winstgevender model over de kanalen heen. Gerichte aanpassingen aan de voorwaarden maakten van betalingen een sterkere financi\u00eble troef in plaats van een passieve kostenpost. <\/p>\n

Naast het kostenwerk verfijnde EcomStream de online checkout-flow, stroomlijnde de user journey en nam de obstakels weg die uitval veroorzaken, zodat meer klanten hun aankoop met gemak konden voltooien.<\/p>\n

Het resultaat<\/strong><\/h2>\n

De combinatie verhoogde de brutomarge per conversie en verbeterde tegelijk de conversieratio’s: betere betaalvoorwaarden aan de ene kant, een soepelere checkout aan de andere. Suitable kwam eruit met een sterkere, effici\u00ebntere betaalinfrastructuur over zijn winkels en webshop, en een concurrerendere positie in zijn markt. <\/p>\n

“Ramon heeft ons persoonlijk en professioneel geholpen met het optimaliseren van onze betaalprocessen. Kunde en snelle, directe communicatie onderstreept de fijne samenwerking. Bedankt voor de reeds geboekte resultaten!\u201d<\/em><\/p>\n

Pieter-Jan Schutte<\/strong>
Co-owner, Suitable<\/p>\n

suitableshop.nl<\/a><\/p>\n

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