{"id":245520,"date":"2025-04-29T13:30:46","date_gmt":"2025-04-29T11:30:46","guid":{"rendered":"https:\/\/www.ecomstream.eu\/project\/suitable-2\/"},"modified":"2026-08-31T10:53:28","modified_gmt":"2026-08-31T08:53:28","slug":"suitable-2","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/nl\/project\/suitable-2\/","title":{"rendered":"Suitable"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1><strong>Suitable<\/strong><\/h1>\n<p>Suitable is een herenmoderetailer gebouwd op persoonlijk stylingadvies, en helpt mannen het juiste outfit te vinden voor elk moment, van een bruiloft tot een sollicitatiegesprek. Het bedrijf exploiteert 16 fysieke winkels naast een internationale webshop, waar deskundige begeleiding en service het winkelen vergemakkelijken. Die combinatie van winkels en online maakt betalingen een omnichannel-uitdaging in plaats van een single-channel vraagstuk.  <\/p>\n<h2><strong>De uitdaging<\/strong><\/h2>\n<p>Het beheren van 16 winkels en een internationale webshop betekent dat betalingen zowel in de winkels als online plaatsvinden, elk met een eigen kostenstructuur. De commerci\u00eble voorwaarden konden over beide kanalen scherper en drukten onopgemerkt de brutomarge op elke conversie. Aan de online kant bevatte de checkout bovendien frictie die rechtstreeks conversies kostte.  <\/p>\n<h2><strong>De aanpak<\/strong><\/h2>\n<p>EcomStream heeft het volledige betaallandschap van Suitable geoptimaliseerd. Op basis van diepgaande marktkennis en onderhandelingsexpertise is vastgesteld waar de commerci\u00eble voorwaarden konden worden aangescherpt, waarna deze zijn herzien tot een winstgevender model over alle kanalen. Door gerichte aanpassing van de voorwaarden dragen betalingen bij aan het resultaat in plaats van uitsluitend een kostenpost te zijn. <\/p>\n<p>Naast de PSP-kostenoptimalisatie verfijnde EcomStream de online checkout-flow, stroomlijnde de user journey en nam de obstakels weg die uitval veroorzaken, zodat meer klanten hun aankoop met gemak konden voltooien.<\/p>\n<h2><strong>Het resultaat<\/strong><\/h2>\n<p>De combinatie verhoogde de brutomarge per conversie en verbeterde tegelijk de conversieratio's: betere betaalvoorwaarden aan de ene kant, een soepelere checkout aan de andere. Suitable kwam eruit met een sterkere, effici\u00ebntere betaalinfrastructuur over zijn winkels en webshop, en een concurrerendere positie in zijn markt. <\/p>\n<p><em>\"Ramon heeft ons persoonlijk en professioneel geholpen met het optimaliseren van onze betaalprocessen. Kunde en snelle, directe communicatie onderstreept de fijne samenwerking. Bedankt voor de reeds geboekte resultaten!\u201d<\/em><\/p>\n<p><strong>Pieter-Jan Schutte<\/strong><br \/>Co-owner, Suitable<\/p>\n<p><a href=\"https:\/\/www.suitableshop.nl\/\" target=\"_blank\" rel=\"noopener\">suitableshop.nl<\/a><\/p>\n<\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module es-caselogo\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-logo-suitable-trim.png\" alt=\"Suitable logo\" width=\"222\" height=\"256\" srcset=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-logo-suitable-trim.png 222w\" sizes=\"(max-width: 222px) 100vw, 222px\" class=\"wp-image-265023\" title=\"Logo-Suitable\" \/><\/span><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_animated et_pb_module et_block_module\" href=\"https:\/\/www.ecomstream.eu\/nl\/klant-cases\/\" data-icon=\"\ue106\">naar een andere case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>EcomStream optimaliseerde het betaallandschap van Suitable over winkels en webshop en verfijnde de checkout: hogere brutomarge en betere conversie.<\/p>\n","protected":false},"author":1,"featured_media":264937,"comment_status":"open","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"","_yoast_wpseo_title":"Suitable klantcase: hogere marge per conversie | EcomStream","_yoast_wpseo_metadesc":"EcomStream optimaliseerde het betaallandschap van Suitable over winkels en webshop en verfijnde de checkout: hogere brutomarge en betere 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