{"id":246389,"date":"2018-05-23T13:18:00","date_gmt":"2018-05-23T11:18:00","guid":{"rendered":"https:\/\/www.ecomstream.eu\/evolutionary-site-redesign-esr\/"},"modified":"2024-11-20T13:20:46","modified_gmt":"2024-11-20T11:20:46","slug":"evolutionary-site-redesign-esr-en-betaaloplossingen","status":"publish","type":"post","link":"https:\/\/www.ecomstream.eu\/nl\/evolutionary-site-redesign-esr-en-betaaloplossingen\/","title":{"rendered":"Evolutionary Site Redesign (ESR)"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; admin_label=&#8221;section&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;][et_pb_row admin_label=&#8221;rij&#8221; _builder_version=&#8221;4.16&#8243; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; global_colors_info=&#8221;{}&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;|||&#8221; global_colors_info=&#8221;{}&#8221; custom_padding__hover=&#8221;|||&#8221;][et_pb_text content_tablet=&#8221;&#8221; content_phone=&#8221;<\/p>\n<h2>Er is veel geschreven over Evolutionary Site Redesign (ESR). Een mooie term die in feite vertaalt naar: %22een succesvolle site vereist optimalisatie gedurende de hele levensduur%22.<\/h2>\n<\/p>\n<p><span style=%22font-size: 18px;%22>De tijd dat een website alleen de functie had van een online brochure ligt ver achter ons. Uw site moet volledig aansluiten op uw hele propositie, interactie uitlokken en voortdurend voldoen aan de veranderende verwachtingen van uw bezoekers.<\/span><\/p>\n<p>Maar wie bepaalt wat de verwachtingen van mijn websitebezoekers zijn? Je raadt het al, dat wordt v\u00f3\u00f3r je bepaald, en in het bijzonder door de grote toonaangevende spelers op de markt. Zij genereren de meeste bezoekers en zij bepalen de norm op het gebied van klantervaring, dus ook voor jouw bezoekers. Jacob Nielsen legt het <a href=%22https:\/\/www.youtube.com\/watch?v=wzb4mK9DiHM%22>hier<\/a> mooi uit.<\/p>\n<p>Natuurlijk zijn er andere %22evolutionaire%22 factoren die ervoor zorgen dat websites moeten worden bijgewerkt volgens nieuwe standaarden. Bijvoorbeeld Google met hun<a href=%22https:\/\/webmasters.googleblog.com\/2018\/03\/rolling-out-mobile-first-indexing.html%22>%22Mobile First indexing<\/a>%22, dus waag het niet om een website in leven te houden die niet responsive is. Of de invoering van GDPR, die ook van invloed is op de klantervaring, omdat de website moet worden bijgewerkt om aan de wetgeving te voldoen.<\/p>\n<p><img class=%22size-medium wp-image-4877 aligncenter%22 src=%22https:\/\/www.ecomstream.eu\/wp-content\/uploads\/design-image_blog-300x200.jpg%22 alt=%22Evolutionary Site Redesign%22 width=%22300%22 height=%22200%22><\/p>\n<p>Het controleren van de klantervaring op de websites van je concurrenten is een goed referentiepunt, maar moet niet zomaar gekopieerd worden. Je product of dienst verschilt waarschijnlijk wel van die van je grootste concurrent en het is zinvol om fricties op te sporen om je conversie verder te optimaliseren. U kunt daarom beginnen met heatmapanalyse en gebruikersregistraties om uw bezoekers end-to-end te observeren in hun gedrag op uw website: Van de landingspagina tot het afreken- en betaalproces. Immers: %22The proof is in the pudding%22.<\/p>\n<p><strong><br \/> Vergeet je afreken- en betalingsproces niet<\/strong><\/p>\n<p>Once my visitors are on my site and find what they want, they should be fine and become a client right? Welnu, je moet in gedachten houden dat de bezoekers die je kassa hebben bereikt het dichtst bij je geld staan. Dus om financieel voordeel te halen uit ESR, is dat precies waar optimalisaties een grote impact hebben. Gebruik je heatmapanalyse en kijk wat er werkelijk gebeurt. Het gedrag van online klanten in je chekout kan totaal anders zijn dan je zou verwachten. Waarom? Je kunt hier lezen over de redenering erachter: <a href=%22https:\/\/www.ecomstream.eu\/checkout-funnel-optimization\/%22>https:\/\/www.ecomstream.eu\/nl\/checkout-flow-optimalisatie\/<\/a><\/p>\n<p><span style=%22font-size: 24px;%22><\/span><\/p>\n<p><span style=%22font-size: 24px;%22><strong>Hoe het werkt<\/strong><\/span><\/p>\n<p><span style=%22font-size: 18px;%22>Je voert de tests uit, analyseert de resultaten en implementeert dan snel de winnaars op je site. Vervolgens controleer je de prestaties. Vergeet ook niet om goed te blijven letten op de klantervaring in de checkout van de marktleiders, pas aan en test opnieuw. With ESR you continue to prove that the customer experience remains optimal for your visitors, with optimal conversion as a result.<\/span><\/p>\n<p>Enkele andere leuke voorbeelden van artikelen waarin ESR in detail wordt beschreven vind je hier van <a href=%22https:\/\/www.traffic-builders.com\/een-website-is-nooit-af-start-met-evolutionary-site-redesign-esr\/%22>Traffic Builders<\/a> (in het Nederlands), of dit artikel van <a href=%22https:\/\/www.widerfunnel.com\/evolutionary-site-redesign\/%22>WiderFunnel Marketing<\/a> (in het Engels).<\/p>\n<p>&#8221; content_last_edited=&#8221;on|phone&#8221; _builder_version=&#8221;4.27.3&#8243; text_font=&#8221;||||||||&#8221; text_font_size=&#8221;24px&#8221; text_line_height=&#8221;1.3em&#8221; header_font=&#8221;||||||||&#8221; header_line_height=&#8221;1.3em&#8221; header_2_font=&#8221;||||||||&#8221; header_2_font_size=&#8221;30px&#8221; header_2_line_height=&#8221;1.3em&#8221; background_size=&#8221;initial&#8221; background_position=&#8221;top_left&#8221; background_repeat=&#8221;repeat&#8221; text_orientation=&#8221;justified&#8221; hover_enabled=&#8221;0&#8243; text_font_size_tablet=&#8221;&#8221; text_font_size_phone=&#8221;18px&#8221; text_font_size_last_edited=&#8221;on|phone&#8221; header_font_size_tablet=&#8221;&#8221; header_font_size_phone=&#8221;24px&#8221; header_font_size_last_edited=&#8221;on|phone&#8221; header_2_font_size_tablet=&#8221;&#8221; header_2_font_size_phone=&#8221;27px&#8221; header_2_font_size_last_edited=&#8221;on|phone&#8221; global_colors_info=&#8221;{}&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Er is veel geschreven over Evolutionary Site Redesign (ESR). Een mooie term die in feite vertaalt naar: &#8220;een succesvolle site vereist optimalisatie gedurende de hele levensduur&#8221;.<\/p>\n<p style=\"text-align: center;\">______<\/p>\n<p>&nbsp;<\/p>\n<p>De tijd dat een website alleen de functie had van een online brochure ligt ver achter ons. Uw site moet volledig aansluiten op uw hele propositie, interactie uitlokken en voortdurend voldoen aan de veranderende verwachtingen van uw bezoekers.<\/p>\n<p>Maar wie bepaalt wat de verwachtingen van mijn websitebezoekers zijn? Je raadt het al, dat wordt v\u00f3\u00f3r je bepaald, en in het bijzonder door de grote toonaangevende spelers op de markt. Zij genereren de meeste bezoekers en zij bepalen de norm op het gebied van klantervaring, dus ook voor jouw bezoekers. Jacob Nielsen legt het <a href=\"https:\/\/www.youtube.com\/watch?v=wzb4mK9DiHM\">hier<\/a> mooi uit.<\/p>\n<p>Natuurlijk zijn er andere &#8220;evolutionaire&#8221; factoren die ervoor zorgen dat websites moeten worden bijgewerkt volgens nieuwe standaarden. Bijvoorbeeld Google met hun<a href=\"https:\/\/webmasters.googleblog.com\/2018\/03\/rolling-out-mobile-first-indexing.html\">&#8220;Mobile First indexing<\/a>&#8220;, dus waag het niet om een website in leven te houden die niet responsive is. Of de invoering van GDPR, die ook van invloed is op de klantervaring, omdat de website moet worden bijgewerkt om aan de wetgeving te voldoen.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-4877 aligncenter\" src=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/design-image_blog-300x200.jpg\" alt=\"Evolutionary Site Redesign\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/design-image_blog-300x200.jpg 300w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/design-image_blog-768x512.jpg 768w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/design-image_blog-1024x683.jpg 1024w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/design-image_blog-1080x720.jpg 1080w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/design-image_blog.jpg 1920w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p>Het controleren van de klantervaring op de websites van je concurrenten is een goed referentiepunt, maar moet niet zomaar gekopieerd worden. Je product of dienst verschilt waarschijnlijk wel van die van je grootste concurrent en het is zinvol om fricties op te sporen om je conversie verder te optimaliseren. U kunt daarom beginnen met heatmapanalyse en gebruikersregistraties om uw bezoekers end-to-end te observeren in hun gedrag op uw website: Van de landingspagina tot het afreken- en betaalproces. Immers: &#8220;The proof is in the pudding&#8221;.<\/p>\n<p><strong><br \/>Vergeet je checkout- en betaalproces niet.<\/strong><\/p>\n<p><em>&#8220;Zodra mijn bezoekers op mijn site zijn en vinden wat ze willen, moeten ze het goed vinden en klant worden, toch?&#8221;<\/em><\/p>\n<p>Welnu, je moet in gedachten houden dat de bezoekers die je kassa hebben bereikt het dichtst bij je geld staan. Dus om financieel voordeel te halen uit ESR, is dat precies waar optimalisaties een grote impact hebben. Gebruik je heatmapanalyse en kijk wat er werkelijk gebeurt. Het gedrag van online klanten in je checkout kan totaal anders zijn dan je zou verwachten.<\/p>\n<p><span style=\"font-size: 24px;\"><\/span><\/p>\n<p><span style=\"font-size: 24px;\"><strong>Hoe het werkt<\/strong><\/span><\/p>\n<p><span style=\"font-size: 24px;\">Je voert de tests uit, analyseert de resultaten en implementeert dan snel de winnaars op je site. Vervolgens controleer je de prestaties. Vergeet ook niet om goed te blijven letten op de klantervaring in de checkout van de marktleiders, pas aan en test opnieuw. With ESR you continue to prove that the customer experience remains optimal for your visitors, with optimal conversion as a result.<\/span><\/p>\n<p>Een ander voorbeeld van ESR in detail wordt hier beschreven door <a href=\"https:\/\/www.traffic-builders.com\/een-website-is-nooit-af-start-met-evolutionary-site-redesign-esr\/\">Traffic Builders<\/a>.<\/p>\n<p>[\/et_pb_text][et_pb_button button_url=&#8221;https:\/\/www.frankwatching.com\/archive\/2020\/04\/24\/checkout-gamification\/&#8221; url_new_window=&#8221;on&#8221; button_text=&#8221;Lees verder&#8221; button_alignment=&#8221;center&#8221; _builder_version=&#8221;4.16&#8243; custom_button=&#8221;on&#8221; button_text_size=&#8221;22&#8243; button_text_color=&#8221;#ffffff&#8221; button_bg_color=&#8221;#60e52b&#8221; button_border_width=&#8221;1&#8243; button_border_radius=&#8221;1&#8243; button_icon=&#8221;&#x6b;||divi||400&#8243; button_icon_placement=&#8221;left&#8221; custom_margin=&#8221;|||&#8221; custom_margin_last_edited=&#8221;off|desktop&#8221; custom_padding=&#8221;|||&#8221; animation_style=&#8221;zoom&#8221; box_shadow_style=&#8221;preset3&#8243; button_border_radius_hover=&#8221;4&#8243; saved_tabs=&#8221;all&#8221; global_colors_info=&#8221;{}&#8221; button_letter_spacing_hover_tablet=&#8221;1&#8243; button_text_size__hover_enabled=&#8221;off&#8221; button_text_size__hover=&#8221;null&#8221; button_one_text_size__hover_enabled=&#8221;off&#8221; button_one_text_size__hover=&#8221;null&#8221; button_two_text_size__hover_enabled=&#8221;off&#8221; button_two_text_size__hover=&#8221;null&#8221; button_text_color__hover_enabled=&#8221;off&#8221; button_text_color__hover=&#8221;null&#8221; button_one_text_color__hover_enabled=&#8221;off&#8221; button_one_text_color__hover=&#8221;null&#8221; button_two_text_color__hover_enabled=&#8221;off&#8221; button_two_text_color__hover=&#8221;null&#8221; button_border_width__hover_enabled=&#8221;off&#8221; button_border_width__hover=&#8221;null&#8221; button_one_border_width__hover_enabled=&#8221;off&#8221; button_one_border_width__hover=&#8221;null&#8221; button_two_border_width__hover_enabled=&#8221;off&#8221; button_two_border_width__hover=&#8221;null&#8221; button_border_color__hover_enabled=&#8221;off&#8221; button_border_color__hover=&#8221;null&#8221; button_one_border_color__hover_enabled=&#8221;off&#8221; button_one_border_color__hover=&#8221;null&#8221; button_two_border_color__hover_enabled=&#8221;off&#8221; button_two_border_color__hover=&#8221;null&#8221; button_border_radius__hover_enabled=&#8221;on&#8221; button_border_radius__hover=&#8221;4&#8243; button_one_border_radius__hover_enabled=&#8221;off&#8221; button_one_border_radius__hover=&#8221;null&#8221; button_two_border_radius__hover_enabled=&#8221;off&#8221; button_two_border_radius__hover=&#8221;null&#8221; button_letter_spacing__hover_enabled=&#8221;off&#8221; button_letter_spacing__hover=&#8221;null&#8221; button_one_letter_spacing__hover_enabled=&#8221;off&#8221; button_one_letter_spacing__hover=&#8221;null&#8221; button_two_letter_spacing__hover_enabled=&#8221;off&#8221; button_two_letter_spacing__hover=&#8221;null&#8221; button_bg_color__hover_enabled=&#8221;off&#8221; button_bg_color__hover=&#8221;null&#8221; button_one_bg_color__hover_enabled=&#8221;off&#8221; button_one_bg_color__hover=&#8221;null&#8221; button_two_bg_color__hover_enabled=&#8221;off&#8221; button_two_bg_color__hover=&#8221;null&#8221;][\/et_pb_button][et_pb_text disabled_on=&#8221;on|on|off&#8221; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221;]<\/p>\n<p>[et_social_follow icon_style=&#8221;slide&#8221; icon_shape=&#8221;rounded&#8221; icons_location=&#8221;top&#8221; col_number=&#8221;auto&#8221; counts=&#8221;true&#8221; counts_num=&#8221;0&#8243; total=&#8221;true&#8221; outer_color=&#8221;dark&#8221; network_names=&#8221;true&#8221;]<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Er is veel geschreven over Evolutionary Site Redesign (ESR). Een mooie term die in feite vertaalt naar: &#8220;een succesvolle site vereist optimalisatie gedurende de hele levensduur&#8221;. ______ &nbsp; De tijd dat een website alleen de functie had van een online brochure ligt ver achter ons. Uw site moet volledig aansluiten op uw hele propositie, interactie [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":249339,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[278],"tags":[339,340,57],"class_list":["post-246389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecomstream-eng","tag-conversie-optimalisatie-nl","tag-evolutionary-site-redesign-nl","tag-webbouwer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Evolutionary Site Redesign (ESR) en optimalisatie van betaaloplossingen<\/title>\n<meta name=\"description\" content=\"Evolutionary Site Redesign (ESR) is vaak nodig om bij te blijven met de marktleiders. Er hangt echter een prijskaartje aan. 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