{"id":255738,"date":"2025-04-22T10:57:56","date_gmt":"2025-04-22T08:57:56","guid":{"rendered":"https:\/\/www.ecomstream.eu\/checkout-flow-optimalisatie\/"},"modified":"2025-04-22T10:57:57","modified_gmt":"2025-04-22T08:57:57","slug":"checkout-flow-optimalisatie","status":"publish","type":"page","link":"https:\/\/www.ecomstream.eu\/nl\/checkout-flow-optimalisatie\/","title":{"rendered":"Checkout flow optimalisatie"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.27.3″ background_color=”rgba(0,0,0,0.03)” custom_margin=”||0px||false|false” custom_padding=”||0px|||” top_divider_style=”slant” top_divider_color=”#9197ae” background_last_edited=”on|phone” background_color_gradient_stops_phone=”#2b87da 90%|#29c4a9 90%” background_color_gradient_start_position_phone=”90%” background_color_gradient_end_position_phone=”90%” locked=”off” global_colors_info=”{}”][et_pb_row _builder_version=”4.16″ custom_margin=”75px||0px||false|false” custom_padding=”0px|||||” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”Optimalisatie van de online checkout-flow ” image=”https:\/\/www.ecomstream.eu\/wp-content\/uploads\/checkout-flow-optimization-icon.png” image_icon_width=”60%” content_max_width=”1006px” title_tablet=”Optie B: RFP (tender) management van betaaloplossingen” title_last_edited=”off|tablet” module_id=”checkout-flow-optimization” module_class=”custom_blurb” _builder_version=”4.27.3″ header_level=”h2″ header_font=”|600|||||||” header_text_align=”center” header_font_size=”30px” header_line_height=”1.5em” body_font=”||||||||” body_text_align=”center” body_font_size=”24px” body_line_height=”1.5em” text_orientation=”center” min_height=”70px” custom_margin=”|||0px” custom_margin_tablet=”” custom_margin_phone=”0px||2px|0px||” custom_margin_last_edited=”on|phone” custom_padding=”0px||||false|false” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Zodra uw shopper op de “winkelwagen” klikt begint het afrekenproces. Dit cruciale moment vindt plaats ver voordat ze een betaalmethode kiezen en voordat de prestaties van uw PSP invloed kunnen hebben. Trek hun aandacht vroeg, en leg de basis voor een naadloze betaalervaring die conversies stimuleert. <\/p>\n

De conversie-impact van de online checkout flow wordt vaak onderschat. Daarom biedt EcomStream een inhoudelijke assessment van uw bestaande online checkout flow. Deze grondige evaluatie geeft veel inzicht om de conversie te verbeteren, gebaseerd op best practices en usability principes van NN\/g en Baymard Institute. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.27.3″ background_color=”rgba(255,255,255,0)” parallax=”on” parallax_method=”off” custom_padding=”0px|0px|0px|0px||” transparent_background=”on” locked=”off” global_colors_info=”{}”][et_pb_row custom_padding_last_edited=”on|phone” _builder_version=”4.16″ custom_margin_tablet=”” custom_margin_phone=”” custom_margin_last_edited=”on|desktop” custom_padding=”85px||||false|false” custom_padding_tablet=”” custom_padding_phone=”” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_divider divider_weight=”10px” _builder_version=”4.16″ global_colors_info=”{}”][\/et_pb_divider][et_pb_text content_tablet=”<\/p>\n

Het betaalproces begint wanneer de klant uw checkout binnengaat, ver voordat uw<\/em> klant een betaalmethode selecteert. <\/em> <\/p>\n

” content_phone=”<\/p>\n

Het betaalproces begint wanneer uw klant de checkout binnengaat, ver voordat uw<\/em> klant een betaalmethode selecteert. <\/em> <\/p>\n

” content_last_edited=”off|tablet” _builder_version=”4.27.3″ text_font_size=”34px” text_line_height=”1.5em” header_font_size=”29px” text_orientation=”center” text_font_size_tablet=”” text_font_size_phone=”26px” text_font_size_last_edited=”on|phone” global_colors_info=”{}”]De route naar een optimale klantbeleving van de checkout start op het moment dat uw klant op zijn “winkelwagentje” klikt en de checkout in gaat. Dit cruciale moment vindt plaats lang voordat de klant een betaalmethode kiest. Trek hun aandacht in een vroeg stadium en zorg voor een frictieloze betaalervaring [\/et_pb_text][et_pb_divider divider_weight=”10px” _builder_version=”4.16″ custom_margin=”60px|||||” global_colors_info=”{}”][\/et_pb_divider][et_pb_image src=”https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Optimize-checkout-1.gif” title_text=”Optimaliseer het checkout proces” show_in_lightbox=”on” _builder_version=”4.16″ _module_preset=”default” border_width_all=”1px” border_color_all=”#9197ae” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”rgba(0,0,0,0.04)” custom_margin=”20px|||||” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.ecomstream.eu\/wp-content\/uploads\/shopping-journey-3-scaled.jpg” show_in_lightbox=”on” _builder_version=”4.27.3″ animation_style=”fold” border_width_all=”1px” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_blurb title=”Minimaliseer afleiding” use_icon=”on” font_icon=”}||divi||400″ icon_placement=”left” module_class=”custom_blurb” _builder_version=”4.27.3″ header_level=”h3″ header_font=”|600|||||||” header_font_size=”31px” header_line_height=”1.5em” body_font=”||||||||” body_font_size=”24px” body_line_height=”1.3em” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Wanneer klanten een artikel selecteren en doorgaan naar het afrekenproces, ondergaat hun mindset een significante verandering. Zorg voor een naadloze en frictieloze overgang, zodat hun shopervaring verbetert. Implementeer boeiende gamificatietechnieken om motivatie te bevorderen en afleiding te voorkomen, waardoor het aankoopproces soepel en plezierig wordt afgerond. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_enable_color=”off” parallax=”on” parallax_method=”off” custom_margin=”80px|||||” custom_padding=”4px|0|0px|0px|false|false” transparent_background=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”1px|auto||auto||” custom_padding=”44px|0px|100px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Beperk frictie” use_icon=”on” font_icon=”g||divi||400″ icon_placement=”left” module_class=”custom_blurb” _builder_version=”4.27.3″ header_level=”h3″ header_font=”|600|||||||” header_font_size=”30px” header_line_height=”1.3em” body_font=”||||||||” body_font_size=”24px” body_line_height=”1.3em” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Elke extra stap tijdens het afrekenen vergroot het risico dat u de interesse en aandacht van uw klant verliest. Het niveau van interesse en aandacht neemt aanzienlijk af tijdens het doorlopen van het afreken- en betaalproces. Er zijn aanpassingen nodig om de frictie in deze cruciale fase te verminderen. Dit is de gecre\u00eberde beleving – een ontworpen ervaring die bedoeld is om te boeien, niet om te compliceren.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.16″ global_colors_info=”{}”][et_pb_image src=”https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Checkout-drop-offs-1-scaled.jpg” show_in_lightbox=”on” _builder_version=”4.27.3″ animation_style=”fold” border_width_all=”1px” box_shadow_style=”preset3″ global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ background_color=”rgba(0,0,0,0.03)” parallax=”on” parallax_method=”off” custom_margin=”80px|||||” custom_padding=”4px|0|0px|0px|false|false” transparent_background=”on” locked=”off” global_colors_info=”{}”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.16″ custom_margin=”1px|auto||auto||” custom_padding=”44px|0px|100px|0px|false|false” global_colors_info=”{}”][et_pb_column type=”1_2″ _builder_version=”4.16″ custom_padding=”|||” global_colors_info=”{}” custom_padding__hover=”|||”][et_pb_blurb title=”Gamification van het afrekenproces” use_icon=”on” font_icon=”||divi||400″ icon_placement=”left” module_class=”custom_blurb” _builder_version=”4.27.3″ header_level=”h3″ header_font=”|600|||||||” header_font_size=”30px” header_line_height=”1.3em” body_font=”||||||||” body_text_align=”justify” body_font_size=”24px” body_line_height=”1.3em” body_text_align_tablet=”” body_text_align_phone=”” body_text_align_last_edited=”on|phone” body_font_size_tablet=”” body_font_size_phone=”18px” body_font_size_last_edited=”on|phone” global_colors_info=”{}”]<\/p>\n

Van het transformeren van een tijdrovend proces naar een naadloze klantbeleving in de checkout, is de eerste stap om klantenloyaliteit te bevorderen. Verbeter de klantbeleving door aantrekkelijke gamificatietechnieken op te nemen in uw afrekenproces. <\/span><\/p>\n

Het resultaat? Een soepel, plezierig proces dat niet alleen frictie wegneemt, maar ook een band schept met uw klanten. Wij geloven in de impact van een geoptimaliseerd afrekenproces, waar elke klik loyaliteit opbouwt en de weg vrijmaakt voor meer terugkerende klanten. Laten we van uw checkout een game-changer in klanttevredenheid maken.<\/span><\/p>\n

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Het goede nieuws is dat u niet vanaf nul hoeft te beginnen om uw checkout funnel te verbeteren. EcomStream zorgt voor (data-driven) best practice optimalisaties door de gebruiksvriendelijkheid van uw checkout te evalueren en een uitgebreid usability rapport te leveren voor verbeteringen.<\/p>\n

Onze aanbevolen verbeteringen, afgeleid van analyses, onderzoeken en rapporten van gerespecteerde bronnen zoals het Baymard Institute en Nielsen Norman Group, zijn afgestemd op uw unieke situatie, propositie en business case.<\/p>\n

Het verliezen van een klant tijdens het afrekenen brengt hoge kosten met zich mee. Zorg ervoor dat het risico op drop-offs tot een minimum wordt beperkt door de klantervaring in uw kassa te optimaliseren. Van best practice optimalisaties en usabilityprincipes tot innovatieve gamificatietechnieken – ontdek hoe u minder afhakers hebt tijdens het afrekenen. Ge\u00efnteresseerd in meer informatie?<\/p>\n

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