Clearpay (Afterpay)<\/strong><\/h1>\n <\/p>\n
Clearpay is de Britse handelsnaam voor Afterpay, het BNPL-platform van Block Inc. Het product is structureel identiek: klanten splitsen hun aankoop in vier gelijke veertienddaagse termijnen, rentevrij, terwijl de merchant direct het volledige bedrag ontvangt. Block nam Afterpay in 2022 over en voert Clearpay als Brits en Europees merk, met Clearpay Finance Limited als gereguleerde Britse entiteit. <\/p>\n
Met 3,5 miljoen actieve Britse shoppers heeft Clearpay een betekenisvolle consumentenpenetratie opgebouwd in de Britse markt, met name in fashion, beauty, lifestyle en accessoires. Merchants die Clearpay integreren rapporteren gemiddeld 50% hogere basketgroottes ten opzichte van transacties zonder BNPL, tot 40% meer nieuwe klanten, en een gemiddelde stijging van 15% in de totale winstmarge ten opzichte van de periode voor Clearpay. Deze cijfers zijn afkomstig uit Clearpay’s eigen marketing, dus het is de moeite waard om onafhankelijk te beoordelen of die stijgingen daadwerkelijk aan BNPL toe te schrijven zijn of deels aan de merchantmix, voordat je de integratiekosten maakt. <\/p>\n
Aan de kostenkant rekent Clearpay merchants een merchant discount rate per transactie, doorgaans tussen de 4 en 6% plus een vaste fee, in lijn met Afterpay’s bredere tariefstructuur. De exacte tarieven worden commercieel overeengekomen en niet gepubliceerd, wat betekent dat het tarief dat je krijgt aangeboden onderhandelbaar is en de moeite van benchmarken waard. De merchant draagt geen fraude- of chargebackrisico op Clearpay-transacties, omdat Block die aansprakelijkheid op zich neemt. Dat compenseert deels de hogere kosten per transactie ten opzichte van kaartacceptatie. <\/p>\n
De regelgeving in de Britse BNPL-markt wordt aangescherpt. De Financial Conduct Authority breidt haar consumer credit-regime uit naar BNPL-producten, wat complianceverplichtingen toevoegt voor zowel aanbieders als merchants. Dit is een materi\u00eble ontwikkeling voor elke merchant met Clearpay in de checkout en de moeite van monitoren waard naarmate de regelgevingstijdlijn vordert. <\/p>\n
PSP-toegang is beschikbaar via Square, PPRO en een reeks andere aanbieders. Directe integratie met Clearpay is ook goed uitvoerbaar voor de meeste grote e-commerceplatformen. <\/p>\n
Relevante markten: Verenigd Koninkrijk<\/p>\n
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Clearpay (Afterpay) Clearpay is de Britse handelsnaam voor Afterpay, het BNPL-platform van Block Inc. Het product is structureel identiek: klanten splitsen hun aankoop in vier gelijke veertienddaagse termijnen, rentevrij, terwijl de merchant direct het volledige bedrag ontvangt. Block nam Afterpay in 2022 over en voert Clearpay als Brits en Europees merk, met Clearpay Finance […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":251410,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-251472","page","type-page","status-publish","hentry"],"yoast_head":"\n
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