{"id":261317,"date":"2026-08-16T11:23:29","date_gmt":"2026-08-16T09:23:29","guid":{"rendered":"https:\/\/www.ecomstream.eu\/?post_type=project&p=261317"},"modified":"2026-08-16T15:53:15","modified_gmt":"2026-08-16T13:53:15","slug":"homefashion-group-leen-bakker-kwantum","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/fr\/project\/homefashion-group-leen-bakker-kwantum\/","title":{"rendered":"Homefashion Group (Leen Bakker & Kwantum)"},"content":{"rendered":"\n

Homefashion Group (Leen Bakker & Kwantum)<\/strong><\/h1>\n

Homefashion Group est l'entreprise derri\u00e8re Leen Bakker et Kwantum, deux des trois principales enseignes d'ameublement du Benelux. Le groupe exploite quatre plateformes en ligne, 276 magasins physiques et compte 4 200 collaborateurs, reliant ses canaux pour proposer des solutions d'int\u00e9rieur abordables et contemporaines dans toute la r\u00e9gion.<\/p>\n

L'enjeu<\/strong><\/h2>\n

Sur deux enseignes et plusieurs canaux de vente num\u00e9riques, le paysage des paiements s'\u00e9tait fragment\u00e9. Le canal en ligne, les places de march\u00e9 et Sales@home portaient chacun leur propre dispositif, ce qui rendait l'exp\u00e9rience client in\u00e9gale et la base de co\u00fbts difficile \u00e0 piloter. Le groupe avait besoin d'un socle de paiement unique et moderne, capable de servir tous ces canaux de mani\u00e8re coh\u00e9rente et de soutenir l'expansion internationale, plut\u00f4t que d'un assemblage devenant plus difficile \u00e0 maintenir \u00e0 chaque enseigne et march\u00e9 ajout\u00e9s.<\/p>\n

L'approche<\/strong><\/h2>\n

Ramon a men\u00e9 un appel d'offres complet du d\u00e9but \u00e0 la fin, couvrant trois canaux de vente, en ligne, places de march\u00e9 et Sales@home, sur Leen Bakker comme sur Kwantum. Le travail s'appuyait sur une relation avec EcomStream nou\u00e9e en 2019 et sur l'implication active d'un large groupe de parties prenantes au sein de Homefashion Group, qui ont fa\u00e7onn\u00e9 les exigences et guid\u00e9 les d\u00e9cisions.<\/p>\n

La valeur d'un appel d'offres structur\u00e9 tient \u00e0 la discipline qu'il impose : des exigences claires, une v\u00e9ritable mise en concurrence des prestataires et une communication ouverte qui maintient un projet complexe et multipartite align\u00e9 sur les priorit\u00e9s de l'entreprise d'un bout \u00e0 l'autre. C'est cette structure qui a tenu le processus sur les rails et li\u00e9 le r\u00e9sultat \u00e0 ce dont le groupe avait r\u00e9ellement besoin.<\/p>\n

Le r\u00e9sultat<\/strong><\/h2>\n

Le r\u00e9sultat est un \u00e9cosyst\u00e8me de paiement \u00e9volutif et modulaire qui donne aux deux enseignes un paysage de paiement coh\u00e9rent et modernis\u00e9 sur leurs canaux num\u00e9riques. Il am\u00e9liore l'exp\u00e9rience de paiement, apporte une optimisation des co\u00fbts par des \u00e9conomies directes et indirectes, et il est con\u00e7u pour soutenir l'expansion internationale future et un d\u00e9ploiement plus rapide de nouvelles propositions. Homefashion Group en est sortie avec un dispositif souple et p\u00e9renne plut\u00f4t que fragment\u00e9, plus simple \u00e0 exploiter et pr\u00eat \u00e0 grandir.<\/p>\n

\u00ab Au cours de nos projets communs chez Leen Bakker & Kwantum, j'ai d\u00e9couvert en Ramon un v\u00e9ritable expert du paiement et un professionnel avec qui il est tr\u00e8s agr\u00e9able de travailler. Il est tourn\u00e9 vers la cr\u00e9ation de valeur \u00e0 long terme pour ses clients, dans les phases de s\u00e9lection, de contractualisation et de mise en \u0153uvre des solutions de paiement. \u00bb<\/em><\/p>\n

No\u00ebl Manning<\/strong>
Directeur ICT en Online Platform (CDO\/CTO)
Traduit du n\u00e9erlandais.<\/em><\/p>\n

\u00ab Un tr\u00e8s bon accompagnement financier dans l'optimisation de la mise en \u0153uvre de votre prestataire de paiement. Tr\u00e8s comp\u00e9tent, rigoureux, proactif et pr\u00e9cis. EcomStream est \u00e0 recommander \u00e0 toute entreprise qui traite des paiements en ligne et hors ligne. \u00bb
<\/em>
Remco van Houtum<\/strong>
Product Owner
Traduit du n\u00e9erlandais.<\/em><\/p>\n

leenbakker.nl<\/a>
kwantum.nl<\/a><\/p>\n<\/div><\/div>

\"Logos<\/span><\/div>
To another case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Appel d’offres complet sur trois canaux de vente pour Leen Bakker et Kwantum : un \u00e9cosyst\u00e8me de paiement \u00e9volutif et modulaire plut\u00f4t qu’un paysage fragment\u00e9.<\/p>\n","protected":false},"author":1,"featured_media":249017,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"cas client Homefashion Group","_yoast_wpseo_title":"Cas client Homefashion Group : appel d'offres sur trois canaux | EcomStream","_yoast_wpseo_metadesc":"Appel d'offres complet sur le canal en ligne, les places de march\u00e9 et Sales@home pour Leen Bakker et 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