{"id":261290,"date":"2025-04-29T13:30:46","date_gmt":"2025-04-29T11:30:46","guid":{"rendered":"https:\/\/www.ecomstream.eu\/?post_type=project&#038;p=261290"},"modified":"2026-08-30T13:15:19","modified_gmt":"2026-08-30T11:15:19","slug":"suitable","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/fr\/project\/suitable\/","title":{"rendered":"Suitable"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1><strong>Suitable<\/strong><\/h1>\n<p>Suitable est un d\u00e9taillant de mode masculine construit sur le conseil en style personnalis\u00e9, aidant les hommes \u00e0 trouver la bonne tenue pour chaque moment, d'un mariage \u00e0 un entretien d'embauche. L'enseigne exploite 16 magasins physiques aux c\u00f4t\u00e9s d'une boutique en ligne internationale, o\u00f9 le conseil expert et le service rendent l'achat simple. Ce m\u00e9lange de magasins et de vente en ligne fait du paiement un enjeu omnicanal plut\u00f4t que monocanal.<\/p>\n<h2><strong>L'enjeu<\/strong><\/h2>\n<p>Exploiter 16 magasins et une boutique en ligne internationale signifie que les paiements se r\u00e9partissent entre le magasin et le web, chacun avec sa structure de co\u00fbt. Les conditions commerciales de Suitable sur cet ensemble pouvaient progresser et bridaient discr\u00e8tement la marge brute de chaque conversion. C\u00f4t\u00e9 en ligne, le tunnel de paiement portait en outre une friction qui co\u00fbtait directement des conversions.<\/p>\n<h2><strong>L'approche<\/strong><\/h2>\n<p>EcomStream a optimis\u00e9 l'ensemble du paysage de paiement de Suitable, en s'appuyant sur une connaissance approfondie du march\u00e9 et sur l'expertise de n\u00e9gociation pour identifier o\u00f9 les conditions commerciales pouvaient \u00eatre resserr\u00e9es et les retravailler en un mod\u00e8le plus rentable sur tous les canaux. Des ajustements cibl\u00e9s des conditions ont transform\u00e9 le paiement d'un co\u00fbt passif en un actif financier plus solide.<\/p>\n<p>Parall\u00e8lement au travail sur les co\u00fbts, EcomStream a affin\u00e9 le tunnel de paiement en ligne, en fluidifiant le parcours et en retirant les obstacles \u00e0 l'origine des abandons, afin que davantage de clients puissent finaliser leur achat sans effort.<\/p>\n<h2><strong>Le r\u00e9sultat<\/strong><\/h2>\n<p>La combinaison a relev\u00e9 la marge brute par conversion tout en am\u00e9liorant le taux de conversion : de meilleures conditions de paiement d'un c\u00f4t\u00e9, un tunnel plus fluide de l'autre. Suitable en est sortie avec une infrastructure de paiement plus solide et plus efficace sur ses magasins et sa boutique en ligne, et une position plus comp\u00e9titive sur son march\u00e9.<\/p>\n<p><em>\u00ab Ramon nous a aid\u00e9s personnellement et professionnellement dans l'optimisation de nos processus de paiement. L'expertise et une communication rapide et directe sous-tendent cette collaboration agr\u00e9able. Merci pour les r\u00e9sultats d\u00e9j\u00e0 obtenus ! \u00bb<\/em><\/p>\n<p><strong>Pieter-Jan Schutte<\/strong><br \/>Copropri\u00e9taire, Suitable<br \/><em>Traduit du n\u00e9erlandais.<\/em><\/p>\n<p><a href=\"https:\/\/www.suitableshop.nl\/\" target=\"_blank\" rel=\"noopener\">suitableshop.nl<\/a><\/p>\n<\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module es-caselogo\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-logo-suitable-trim.png\" alt=\"Suitable logo\" width=\"222\" height=\"256\" srcset=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-logo-suitable-trim.png 222w\" sizes=\"(max-width: 222px) 100vw, 222px\" class=\"wp-image-265023\" title=\"Logo-Suitable\" \/><\/span><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_animated et_pb_module et_block_module\" href=\"https:\/\/www.ecomstream.eu\/fr\/cas-des-clients\/\" data-icon=\"\ue106\">To another case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Optimisation omnicanale du paysage de paiement de Suitable sur 16 magasins et la boutique en ligne : marge brute par conversion relev\u00e9e et taux de conversion am\u00e9lior\u00e9s.<\/p>\n","protected":false},"author":1,"featured_media":264939,"comment_status":"open","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"cas client Suitable","_yoast_wpseo_title":"Cas client Suitable : marge et conversion \u00e0 la fois | EcomStream","_yoast_wpseo_metadesc":"Optimisation omnicanale sur 16 magasins et la boutique en ligne : meilleure marge brute par conversion et tunnel plus 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