{"id":261288,"date":"2026-08-16T11:21:53","date_gmt":"2026-08-16T09:21:53","guid":{"rendered":"https:\/\/www.ecomstream.eu\/?post_type=project&p=261288"},"modified":"2026-08-16T15:53:30","modified_gmt":"2026-08-16T13:53:30","slug":"audax-bruna","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/fr\/project\/audax-bruna\/","title":{"rendered":"Audax"},"content":{"rendered":"\n

Audax<\/strong><\/h1>\n

Audax, fond\u00e9e en 1958, est un acteur important du commerce de d\u00e9tail, de l'\u00e9dition et de la distribution, op\u00e9rant \u00e0 travers des divisions comme Audax Retail, Audax Publishing, Van Ditmar et Betapress. Audax Retail regroupe des enseignes connues comme Bruna et ReadShop, servant plus de 500 magasins en propre et en franchise ainsi que plus de 4 000 autres d\u00e9taillants, de Bruna et ReadShop aux points de vente de Schiphol, des gares et des rayons librairie de Bijenkorf.<\/p>\n

L'enjeu<\/strong><\/h2>\n

Audax avait besoin d'un contrat de paiement en point de vente qui fonctionne pour deux publics \u00e0 la fois : ses propres magasins Bruna et ses franchis\u00e9s ind\u00e9pendants. C'est un probl\u00e8me structurellement plus difficile qu'une n\u00e9gociation pour un seul marchand, car les volumes, les int\u00e9r\u00eats et les priorit\u00e9s des franchis\u00e9s et des magasins en propre ne co\u00efncident pas automatiquement, et un accord doit \u00eatre favorable \u00e0 toutes les parties pour valoir une signature.<\/p>\n

L'approche<\/strong><\/h2>\n

EcomStream a guid\u00e9 Audax dans l'\u00e9valuation compl\u00e8te : peser les propositions des prestataires de paiement et des banques, appr\u00e9cier les diff\u00e9rentes structures d'accord sur la table et examiner les conditions qui les sous-tendent. L'objectif \u00e9tait un dispositif unique tenant \u00e0 la fois pour les magasins en propre et pour le r\u00e9seau de franchise.<\/p>\n

Une part centrale du travail a \u00e9t\u00e9 p\u00e9dagogique. EcomStream a donn\u00e9 aux parties prenantes d'Audax une vision claire du paysage n\u00e9erlandais des paiements et de son fonctionnement r\u00e9el, afin que les d\u00e9cisions soient prises en connaissance de cause plut\u00f4t que sur la parole d'un prestataire.<\/p>\n

Le r\u00e9sultat<\/strong><\/h2>\n

Audax a obtenu un contrat de paiement en point de vente favorable couvrant \u00e0 la fois ses magasins Bruna et ses franchis\u00e9s, avec des parties prenantes comprenant assez bien le march\u00e9 pour avancer en confiance. Une n\u00e9gociation complexe et multipartite s'est conclue par un accord qui fonctionnait pour tous.<\/p>\n

audax.nl\/retail<\/a><\/p>\n<\/div><\/div>

\"Audax<\/span><\/div>
To another case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Un contrat de paiement en point de vente favorable couvrant \u00e0 la fois les magasins Bruna en propre et les franchis\u00e9s ind\u00e9pendants, issu d’une n\u00e9gociation complexe et multipartite.<\/p>\n","protected":false},"author":1,"featured_media":255834,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"cas client Audax","_yoast_wpseo_title":"Cas client Audax : contrat en point de vente et franchise | EcomStream","_yoast_wpseo_metadesc":"Un contrat de paiement en point de vente tenant \u00e0 la fois pour les magasins Bruna en propre et pour les franchis\u00e9s 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