{"id":261268,"date":"2026-08-16T11:26:31","date_gmt":"2026-08-16T09:26:31","guid":{"rendered":"https:\/\/www.ecomstream.eu\/?post_type=project&p=261268"},"modified":"2026-08-16T15:52:27","modified_gmt":"2026-08-16T13:52:27","slug":"vitaminstore","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/fr\/project\/vitaminstore\/","title":{"rendered":"Vitaminstore"},"content":{"rendered":"\n

Vitaminstore<\/strong><\/h1>\n

Vitaminstore est le premier distributeur du march\u00e9 n\u00e9erlandais pour les vitamines, min\u00e9raux et compl\u00e9ments haut de gamme, avec l'ambition de devenir le principal acteur europ\u00e9en en vente directe dans la sant\u00e9 grand public. Sa croissance repose sur une exp\u00e9rience centr\u00e9e client et sur la protection de la marge \u00e0 mesure que le volume augmente.<\/p>\n

L'enjeu<\/strong><\/h2>\n

Pour un distributeur en vente directe \u00e0 forte croissance, le co\u00fbt de paiement p\u00e8se directement sur la marge brute de chaque commande. Le dispositif de paiement en ligne de Vitaminstore n'avait jamais fait l'objet d'un examen commercial s\u00e9rieux, si bien que la marge par conversion \u00e9tait plus basse que n\u00e9cessaire au moment pr\u00e9cis o\u00f9 l'entreprise cherchait \u00e0 changer d'\u00e9chelle.<\/p>\n

L'approche<\/strong><\/h2>\n

EcomStream a men\u00e9 une optimisation cibl\u00e9e des co\u00fbts de paiement en ligne de Vitaminstore. En s'appuyant sur une connaissance approfondie du march\u00e9 et sur l'expertise de n\u00e9gociation, le projet a identifi\u00e9 les conditions commerciales qui pouvaient \u00eatre resserr\u00e9es et les a retravaill\u00e9es, une approche l\u00e9g\u00e8re visant directement \u00e0 relever la rentabilit\u00e9 sans perturber l'exploitation.<\/p>\n

Le r\u00e9sultat<\/strong><\/h2>\n

Le r\u00e9sultat est une am\u00e9lioration nette de la marge brute par conversion, obtenue sans aucun changement de l'exp\u00e9rience client ni du dispositif technique. Vitaminstore en sort plus rentable par commande et mieux plac\u00e9 pour cro\u00eetre.<\/p>\n

\u00ab Rapide, d\u00e9cid\u00e9, professionnel. \u00bb<\/p>\n

<\/em>Eduard Brenninkmeijer<\/strong>
CEO, Vitaminstore
Traduit du n\u00e9erlandais.<\/em><\/p>\n

vitaminstore.nl<\/a><\/p>\n<\/div><\/div>

\"Vitaminstore<\/span><\/div>
To another case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

Optimisation cibl\u00e9e des co\u00fbts de paiement en ligne de Vitaminstore : une marge brute par conversion nettement meilleure, sans aucun changement de l’exp\u00e9rience client ni du dispositif technique.<\/p>\n","protected":false},"author":1,"featured_media":251835,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"cas client Vitaminstore","_yoast_wpseo_title":"Cas client Vitaminstore : marge par conversion | EcomStream","_yoast_wpseo_metadesc":"Optimisation cibl\u00e9e des co\u00fbts de paiement en ligne : meilleure marge brute par conversion, sans changer l'exp\u00e9rience 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