{"id":248976,"date":"2023-11-23T15:11:27","date_gmt":"2023-11-23T13:11:27","guid":{"rendered":"https:\/\/www.ecomstream.eu\/project\/swiss-sense\/"},"modified":"2026-06-07T18:29:01","modified_gmt":"2026-06-07T16:29:01","slug":"swiss-sense","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/fr\/project\/swiss-sense\/","title":{"rendered":"Sens suisse"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb27px|0px|27px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb text_font_size=\u00a0\u00bb22px\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Lire la vid\u00e9o ci-dessous[\/et_pb_text][et_pb_video src=\u00a0\u00bbhttps:\/\/www.ecomstream.eu\/wp-content\/uploads\/swiss-sense-ecomstream-compr.mp4″ image_src=\u00a0\u00bbhttps:\/\/www.ecomstream.eu\/wp-content\/uploads\/swiss-sense-ecomstream.png\u00a0\u00bb play_icon_color=\u00a0\u00bb#60e52b\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.4″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_video][et_pb_text _builder_version=\u00a0\u00bb4.27.6″ text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb hover_enabled=\u00a0\u00bb0″ text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb header_2_font_size=\u00a0\u00bb27px\u00a0\u00bb header_2_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb sticky_enabled=\u00a0\u00bb0″ header_2_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb header_2_font_size_tablet=\u00a0\u00bb27px\u00a0\u00bb]<\/p>\n

Sens suisse<\/strong><\/h1>\n

Swiss Sense est un acteur majeur du march\u00e9 europ\u00e9en du sommeil, avec plus de 125 magasins et une boutique en ligne \u00e0 travers les Pays-Bas, la Belgique, l’Allemagne, l’Autriche et le Danemark. La famille \u00e0 l’origine de la marque fabrique des lits de qualit\u00e9 depuis 1918, et Swiss Sense a \u00e9t\u00e9 nomm\u00e9 d\u00e9taillant de l’ann\u00e9e 2023-2024 dans la cat\u00e9gorie sommeil. Le fait d’op\u00e9rer dans cinq pays et sur tous les canaux fait des paiements un v\u00e9ritable d\u00e9fi pour le commerce unifi\u00e9. <\/p>\n

Le d\u00e9fi<\/strong><\/p>\n

Un d\u00e9taillant actif sur cinq march\u00e9s, dans des magasins et en ligne, accumule une r\u00e9elle complexit\u00e9 dans sa configuration de paiement. Le contrat de commerce unifi\u00e9 de Swiss Sense, les tarifs et les co\u00fbts n’avaient pas \u00e9t\u00e9 examin\u00e9s depuis un certain temps, et pour une entreprise active \u00e0 l’\u00e9chelle internationale, c’est pr\u00e9cis\u00e9ment l\u00e0 que les co\u00fbts s’accumulent discr\u00e8tement, dans l’acheminement des transactions et les conditions commerciales qui ne refl\u00e8tent plus ce qu’offre le march\u00e9. <\/p>\n

L’approche<\/strong><\/p>\n

EcomStream a optimis\u00e9 le contrat, les tarifs et les co\u00fbts du fournisseur de paiement du commerce unifi\u00e9 de Swiss Sense, et est all\u00e9 plus loin en optimisant le routage des sch\u00e9mas de paiement. Le routage des transactions de mani\u00e8re plus intelligente permet de r\u00e9duire les co\u00fbts de traitement sans toucher \u00e0 l’exp\u00e9rience client, un levier que la plupart des commer\u00e7ants n’atteignent jamais parce qu’il se trouve sous la couche visible du contrat. <\/p>\n

Une grande partie de la valeur a consist\u00e9 \u00e0 agir en tant que contrepartie neutre du PSP, \u00e0 mener la discussion sur le contenu plut\u00f4t que sur la relation, et \u00e0 suivre l’effet dans le tableau de bord jusqu’\u00e0 ce que les \u00e9conomies soient r\u00e9ellement r\u00e9alis\u00e9es plut\u00f4t que simplement convenues sur le papier.<\/p>\n

Le r\u00e9sultat<\/strong><\/p>\n

La combinaison de l’am\u00e9lioration des contrats et d’un routage plus intelligent a permis de r\u00e9duire les co\u00fbts mensuels du fournisseur d’environ 20 \u00e0 25 %, une \u00e9conomie consid\u00e9rable que Swiss Sense peut maintenant r\u00e9orienter vers la croissance. L’infrastructure de paiement est plus l\u00e9g\u00e8re et plus rentable sur l’ensemble des canaux et des march\u00e9s, tandis que l’exp\u00e9rience de paiement est rest\u00e9e transparente tout au long du processus. <\/p>\n

\u00ab\u00a0Chez Swiss Sense, nous sommes entr\u00e9s en contact avec Ramon entre avril 2023 et novembre 2023. Ensemble, nous avons r\u00e9ussi \u00e0 r\u00e9aliser des \u00e9conomies significatives sur les co\u00fbts du prestataire de services de paiement en utilisant une approche rationnelle.<\/em><\/p>\n

La contribution et l’expertise de Ramon est qu’il peut prendre le contenu en toute neutralit\u00e9 avec le PSP et contr\u00f4ler l’efficacit\u00e9 \u00e0 l’arri\u00e8re (dans votre tableau de bord).<\/em><\/p>\n

Il est minutieux et poursuit ses efforts jusqu’\u00e0 ce que les \u00e9conomies soient effectivement r\u00e9alis\u00e9es, et ce de mani\u00e8re agr\u00e9able.<\/em><\/p>\n

Je vous sugg\u00e8re d’entamer une conversation avec lui, surtout si vous n’avez pas surveill\u00e9 vos contrats et vos solutions depuis un certain temps et que vous \u00eates actif au niveau international\u00a0\u00bb.<\/em><\/p>\n

Stefan Schuyleman<\/strong>
Senior E-commerce & Marketing Manager (Omnichannel) \/ Membre du conseil de surveillance NIMA<\/p>\n

 <\/p>\n

Transcription de la vid\u00e9o (r\u00e9sum\u00e9)<\/strong><\/p>\n

Les prestataires de services de paiement peuvent \u00eatre un sujet complexe, et nous savions que nous avions besoin de l’avis d’un expert. En effet, vous pouvez soit supposer que vous faites une bonne affaire, soit en \u00eatre certain. Nous avons choisi la certitude. <\/p>\n

En \u00e9troite collaboration avec Ramon, nous avons \u00e9valu\u00e9 ce qui r\u00e9pondrait vraiment \u00e0 nos besoins : des solutions qui fonctionnent dans tous les magasins, qui s’int\u00e8grent en ligne de mani\u00e8re transparente et qui apportent une r\u00e9elle valeur ajout\u00e9e. Nous avons \u00e9galement jet\u00e9 un regard critique sur les d\u00e9clarations marketing des prestataires de services de paiement, afin de faire la part des choses entre le bruit et ce qui compte vraiment. Commerce unifi\u00e9, solutions omnicanales. Il s’agit d’identifier les opportunit\u00e9s et d’avoir les bonnes conversations avec votre prestataire de services de paiement. <\/p>\n

Nous avons fait un effort commun, avec l’entreprise et Ramon d’EcomStream, pour nous concentrer sur les sujets cl\u00e9s qui ajoutent de la valeur. Gr\u00e2ce \u00e0 une gestion efficace et \u00e0 des accords solides, nous avons pu r\u00e9duire les co\u00fbts mensuels de nos fournisseurs d’environ 20 \u00e0 25 %. <\/p>\n

Je suis tr\u00e8s heureux que nous ayons saisi cette occasion, car nous avons obtenu des r\u00e9sultats significatifs et l’exp\u00e9rience s’est d\u00e9roul\u00e9e sans heurts et de mani\u00e8re agr\u00e9able. C’est pourquoi je vous dis : pr\u00e9parez-vous \u00e0 \u00eatre surpris vous-m\u00eame. <\/p>\n

swisssense.nl<\/a><\/p>\n

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EcomStream a optimis\u00e9 le contrat de paiement du commerce unifi\u00e9 de Swiss Sense et l’acheminement du syst\u00e8me dans cinq pays, r\u00e9duisant ainsi les co\u00fbts mensuels du fournisseur d’environ 20 \u00e0 25 pour 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