{"id":245557,"date":"2020-12-21T11:13:00","date_gmt":"2020-12-21T09:13:00","guid":{"rendered":"https:\/\/www.ecomstream.eu\/project\/suitable\/"},"modified":"2026-06-19T14:19:41","modified_gmt":"2026-06-19T12:19:41","slug":"suitable","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/fr\/project\/suitable\/","title":{"rendered":"Suitable"},"content":{"rendered":"<p>[et_pb_section fb_built=\u00a0\u00bb1&Prime; _builder_version=\u00a0\u00bb4.16&Prime; global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16&Prime; background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb custom_padding=\u00a0\u00bb27px|0px|27px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4&Prime; _builder_version=\u00a0\u00bb4.16&Prime; custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_text _builder_version=\u00a0\u00bb4.27.6&Prime; text_font=\u00a0\u00bb||||||||\u00a0\u00bb text_font_size=\u00a0\u00bb24px\u00a0\u00bb text_line_height=\u00a0\u00bb1.3em\u00a0\u00bb background_size=\u00a0\u00bbinitial\u00a0\u00bb background_position=\u00a0\u00bbtop_left\u00a0\u00bb background_repeat=\u00a0\u00bbrepeat\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n<h1><strong>Adapt\u00e9<\/strong><\/h1>\n<p>Suitable est un d\u00e9taillant de v\u00eatements pour hommes qui s&rsquo;appuie sur des conseils stylistiques personnels pour aider les hommes \u00e0 trouver la bonne tenue pour chaque moment, du mariage \u00e0 l&rsquo;entretien d&#8217;embauche. Elle exploite 16 magasins physiques ainsi qu&rsquo;une boutique en ligne internationale, o\u00f9 les conseils d&rsquo;experts et le service facilitent les achats. Cette combinaison de magasins et de services en ligne fait des paiements un d\u00e9fi omnicanal plut\u00f4t qu&rsquo;un d\u00e9fi monocanal.  <\/p>\n<h2><strong>Le d\u00e9fi<\/strong><\/h2>\n<p>La gestion de 16 magasins et d&rsquo;une boutique en ligne internationale implique que les paiements s&rsquo;effectuent \u00e0 la fois en magasin et en ligne, chacun avec sa propre structure de co\u00fbts. Les conditions commerciales de Suitable dans ce contexte pouvaient \u00eatre am\u00e9lior\u00e9es et freinaient discr\u00e8tement la marge brute sur chaque conversion. Du c\u00f4t\u00e9 en ligne, le passage \u00e0 la caisse comportait \u00e9galement des frictions qui co\u00fbtaient carr\u00e9ment des conversions.  <\/p>\n<h2><strong>L&rsquo;approche<\/strong><\/h2>\n<p>EcomStream a optimis\u00e9 l&rsquo;ensemble du paysage des paiements de Suitable, en utilisant sa connaissance approfondie du march\u00e9 et son expertise en mati\u00e8re de n\u00e9gociation pour identifier les domaines dans lesquels les conditions commerciales pouvaient \u00eatre resserr\u00e9es et les retravailler pour en faire un mod\u00e8le plus rentable sur l&rsquo;ensemble des canaux. Des ajustements cibl\u00e9s des conditions ont transform\u00e9 les paiements d&rsquo;un co\u00fbt passif en un actif financier plus solide. <\/p>\n<p>Parall\u00e8lement au travail sur les co\u00fbts, EcomStream a affin\u00e9 le flux de paiement en ligne, en rationalisant le parcours de l&rsquo;utilisateur et en supprimant les obstacles \u00e0 l&rsquo;abandon, afin que davantage de clients puissent terminer leur achat en toute simplicit\u00e9.<\/p>\n<h2><strong>Le r\u00e9sultat<\/strong><\/h2>\n<p>Cette combinaison a permis d&rsquo;augmenter la marge brute par conversion et d&rsquo;am\u00e9liorer les taux de conversion en m\u00eame temps : de meilleures conditions de paiement d&rsquo;un c\u00f4t\u00e9, un passage \u00e0 la caisse plus fluide de l&rsquo;autre. Suitable en est sorti avec une infrastructure de paiement plus solide et plus efficace dans ses magasins et sa boutique en ligne, et une position plus comp\u00e9titive sur son march\u00e9. <\/p>\n<p><em>\u00ab\u00a0Ramon nous a aid\u00e9s personnellement et professionnellement \u00e0 optimiser nos processus de paiement. L&rsquo;expertise et une communication rapide et directe sous-tendent l&rsquo;agr\u00e9able coop\u00e9ration. Merci pour les r\u00e9sultats d\u00e9j\u00e0 obtenus !\u00a0\u00bb<\/em><\/p>\n<p><strong>Pieter-Jan Schutte<\/strong><br \/>Copropri\u00e9taire, Suitable<\/p>\n<p><a href=\"https:\/\/www.suitableshop.nl\/\" target=\"_blank\" rel=\"noopener\">suitableshop.nl<\/a><\/p>\n<p>[\/et_pb_text][et_pb_image src=\u00a0\u00bbhttps:\/\/www.ecomstream.eu\/wp-content\/uploads\/Logo-Suitable-e1600682400310.png\u00a0\u00bb title_text=\u00a0\u00bbAdapt\u00e9 au logo\u00a0\u00bb align_tablet=\u00a0\u00bbcenter\u00a0\u00bb align_phone=\u00a0\u00bb\u00a0\u00bb align_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb _builder_version=\u00a0\u00bb4.23.1&Prime; transform_scale_tablet=\u00a0\u00bb\u00a0\u00bb transform_scale_phone=\u00a0\u00bb\u00a0\u00bb transform_scale_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb transform_translate=\u00a0\u00bb0px|109px\u00a0\u00bb transform_translate_tablet=\u00a0\u00bb\u00a0\u00bb transform_translate_phone=\u00a0\u00bb-5px|90px\u00a0\u00bb 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