{"id":261215,"date":"2019-06-28T10:39:00","date_gmt":"2019-06-28T08:39:00","guid":{"rendered":"https:\/\/www.ecomstream.eu\/?p=261215"},"modified":"2026-08-16T15:44:14","modified_gmt":"2026-08-16T13:44:14","slug":"contextual-commerce-and-payment-solutions","status":"publish","type":"post","link":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/","title":{"rendered":"Commerce contextuel : ce que cela implique pour votre dispositif de paiement"},"content":{"rendered":"\n

Le parcours client traditionnel a une structure claire. Un consommateur d\u00e9couvre un produit, visite un site, l'ajoute au panier et passe par un tunnel de paiement. Chaque \u00e9tape est d\u00e9lib\u00e9r\u00e9e, et chaque \u00e9tape est un point de d\u00e9crochage possible.<\/p>\n

Le commerce contextuel casse cette structure. Il d\u00e9place le point d'achat l\u00e0 o\u00f9 le consommateur se trouve d\u00e9j\u00e0, que ce soit un fil de r\u00e9seau social, une plateforme de streaming, une interface vocale ou une messagerie. La d\u00e9couverte et la transaction ont lieu au m\u00eame moment, dans le m\u00eame environnement, sans redirection vers un tunnel s\u00e9par\u00e9.<\/p>\n

Pour les retailers, ce basculement cr\u00e9e une vraie opportunit\u00e9 commerciale. Il cr\u00e9e aussi un d\u00e9fi de paiement souvent sous-estim\u00e9.<\/p>\n

Ce que signifie r\u00e9ellement le commerce contextuel<\/h2>\n

Le commerce contextuel n'est ni une technologie unique ni un canal unique. C'est un principe : l'achat a lieu dans le contexte, sans que le consommateur soit extrait de son exp\u00e9rience en cours.<\/p>\n

Les exemples concrets incluent les publications achetables sur Instagram et TikTok, o\u00f9 un appui sur un produit m\u00e8ne directement \u00e0 l'achat sans quitter l'application. Des boutons d'achat int\u00e9gr\u00e9s dans un contenu \u00e9ditorial ou un e-mail. Le commerce vocal via enceintes connect\u00e9es. Les achats intra-application dans des applications de fid\u00e9lit\u00e9 ou de marque. Le scan-and-go en magasin.<\/p>\n

Leur point commun est que la couche de paiement est int\u00e9gr\u00e9e plut\u00f4t que s\u00e9quentielle. Le consommateur ne navigue pas vers un tunnel. Le tunnel vient \u00e0 lui.<\/p>\n

Le d\u00e9fi de la couche de paiement<\/h2>\n

La plupart des dispositifs de paiement sont con\u00e7us pour un environnement ma\u00eetris\u00e9 : votre propre tunnel, votre propre domaine, votre propre flux 3DS. Le commerce contextuel se d\u00e9roule par d\u00e9finition hors de cet environnement, et l'infrastructure de paiement doit fonctionner en cons\u00e9quence.<\/p>\n

Plusieurs points reviennent syst\u00e9matiquement.<\/p>\n

Tokenisation et moyens de paiement enregistr\u00e9s<\/h3>\n

Pour des transactions contextuelles sans friction, les donn\u00e9es de paiement du consommateur doivent \u00eatre enregistr\u00e9es et r\u00e9utilisables sans nouvelle saisie. Cela suppose un dispositif de tokenisation<\/a> solide, id\u00e9alement avec des tokens r\u00e9seau plut\u00f4t que des tokens propres au PSP, pour assurer la portabilit\u00e9 entre canaux et appareils. Les transactions initi\u00e9es par le marchand et les cadres de paiement r\u00e9current jouent aussi un r\u00f4le l\u00e0 o\u00f9 des sch\u00e9mas d'achat r\u00e9p\u00e9t\u00e9 existent.<\/p>\n

SCA et strat\u00e9gie d'exemption<\/h3>\n

L'authentification forte cr\u00e9e de la friction, et la friction est l'ennemie du commerce contextuel. Bien r\u00e9gler la strat\u00e9gie d'exemption<\/a>, en particulier l'analyse du risque de transaction pour les petits montants et l'exemption b\u00e9n\u00e9ficiaire de confiance pour les clients r\u00e9currents, est essentiel pour maintenir la conversion dans un environnement contextuel. Cela demande une gestion active avec votre PSP, pas des r\u00e9glages par d\u00e9faut.<\/p>\n

Couverture des moyens de paiement<\/h3>\n

Les bons moyens de paiement<\/a> varient nettement selon le canal et le march\u00e9. Un parcours de commerce social visant des consommateurs n\u00e9erlandais a besoin d'une couverture iDEAL. Un parcours intra-application paneurop\u00e9en a besoin des r\u00e9seaux de cartes, des wallets et des moyens locaux correctement configur\u00e9s. Le mix doit correspondre au canal, et pas seulement au site.<\/p>\n

R\u00e8glement et rapprochement<\/h3>\n

Quand les transactions proviennent de plusieurs environnements externes, le rapprochement devient complexe. Les r\u00e9f\u00e9rences de commande, les identifiants de transaction et le reporting de r\u00e8glement doivent \u00eatre structur\u00e9s pour permettre l'appariement entre canaux, faute de quoi les \u00e9quipes financi\u00e8res se retrouvent avec du chiffre d'affaires non rapproch\u00e9.<\/p>\n

Ce que cela signifie commercialement<\/h2>\n

Le commerce contextuel r\u00e9duit la friction plus t\u00f4t dans le tunnel, ce qui devrait augmenter la conversion. Mais si la couche de paiement r\u00e9introduit de la friction au moment de l'achat, ce gain est effac\u00e9. L'investissement dans du contenu achetable ou dans une int\u00e9gration de commerce social ne paie que si l'exp\u00e9rience de paiement est aussi fluide que l'exp\u00e9rience de d\u00e9couverte.<\/p>\n

C'est un domaine o\u00f9 un conseil paiement ind\u00e9pendant apporte une vraie valeur. Les d\u00e9cisions sur la tokenisation, la configuration des exemptions SCA, le choix des moyens de paiement et l'architecture de r\u00e8glement multicanal sont techniques et commerciales \u00e0 la fois. Les PSP donnent des conseils sur ces sujets, mais ces conseils sont fa\u00e7onn\u00e9s par leurs propres capacit\u00e9s et int\u00e9r\u00eats commerciaux. Une \u00e9valuation ind\u00e9pendante regarde ce qui est juste pour votre mix de canaux et votre client\u00e8le.<\/p>\n

Parlons de l'optimisation de votre dispositif de paiement pour le commerce contextuel<\/a><\/p>\n

EcomStream aide les retailers et les marques \u00e0 optimiser les co\u00fbts et la performance de leurs paiements sur tous les canaux. Ind\u00e9pendant, no-cure-no-pay, et exclusivement du c\u00f4t\u00e9 du marchand.<\/em><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n<\/div><\/div>

<\/span><\/a><\/div>
Read another Blog<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"

L’achat a lieu dans le contexte, sans redirection vers un tunnel s\u00e9par\u00e9. Ce que cela implique pour votre infrastructure de paiement.<\/p>\n","protected":false},"author":1,"featured_media":259920,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_yoast_wpseo_meta-robots-noindex":"2","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","footnotes":""},"categories":[35],"tags":[470,471,52,456,458],"class_list":["post-261215","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecomstream-blogs","tag-contextual-commerce","tag-frictionless-payments","tag-conversion","tag-customer-journey","tag-payment-ux"],"yoast_head":"\nCommerce contextuel et dispositif de paiement | EcomStream<\/title>\n<meta name=\"description\" content=\"Le tunnel vient au client plut\u00f4t que l'inverse. Ce que cela implique pour la tokenisation, les exemptions SCA, le mix et le rapprochement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Commerce contextuel et dispositif de paiement | EcomStream\" \/>\n<meta property=\"og:description\" content=\"Le tunnel vient au client plut\u00f4t que l'inverse. Ce que cela implique pour la tokenisation, les exemptions SCA, le mix et le rapprochement.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/\" \/>\n<meta property=\"og:site_name\" content=\"EcomStream\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-28T08:39:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-16T13:44:14+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/ecomstream-contextual-commerce-header.png\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1260\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Ramon Helwegen\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@EcomStream\" \/>\n<meta name=\"twitter:site\" content=\"@EcomStream\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"Ramon Helwegen\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"9 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/\"},\"author\":{\"name\":\"Ramon Helwegen\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/#ramon-helwegen\"},\"headline\":\"Commerce contextuel : ce que cela implique pour votre dispositif de paiement\",\"datePublished\":\"2019-06-28T08:39:00+00:00\",\"dateModified\":\"2026-08-16T13:44:14+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/\"},\"wordCount\":727,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/ecomstream-contextual-commerce-header.png\",\"keywords\":[\"#contextual-commerce\",\"#frictionless-payments\",\"conversion\",\"customer journey\",\"payment UX\"],\"articleSection\":[\"EcomStream (Eng)\"],\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/#respond\"]}],\"about\":{\"@type\":\"Thing\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/#topic\",\"name\":\"commerce contextuel paiement\"},\"mentions\":[{\"@type\":\"Thing\",\"name\":\"iDEAL\",\"sameAs\":\"https:\\\/\\\/www.ideal.nl\\\/\"}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/\",\"name\":\"Commerce contextuel et dispositif de paiement | EcomStream\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/ecomstream-contextual-commerce-header.png\",\"datePublished\":\"2019-06-28T08:39:00+00:00\",\"dateModified\":\"2026-08-16T13:44:14+00:00\",\"description\":\"Le tunnel vient au client plut\u00f4t que l'inverse. Ce que cela implique pour la tokenisation, les exemptions SCA, le mix et le rapprochement.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/ecomstream-contextual-commerce-header.png\",\"contentUrl\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/ecomstream-contextual-commerce-header.png\",\"width\":2400,\"height\":1260,\"caption\":\"Contextual commerce: social, chat, marketplace and in-app channels connected to one central payment set-up as the checkout leaves the website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/contextual-commerce-and-payment-solutions\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/accueil\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"#contextual-commerce\",\"item\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/tag\\\/contextual-commerce\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Commerce contextuel : ce que cela implique pour votre dispositif de paiement\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/#website\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/\",\"name\":\"EcomStream\",\"description\":\"Conseil ind\u00e9pendant en paiement pour les retailers et les marques.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/#organization\",\"name\":\"EcomStream\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/EcomStream_logo_png-2-e1620724803720.png\",\"contentUrl\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/EcomStream_logo_png-2-e1620724803720.png\",\"width\":1801,\"height\":367,\"caption\":\"EcomStream\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/fr\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/EcomStream\",\"https:\\\/\\\/www.instagram.com\\\/ecomstream.eu\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/25017881\\\/\",\"https:\\\/\\\/www.youtube.com\\\/watch?v=4jWi9TdmQVs\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/#ramon-helwegen\",\"name\":\"Ramon Helwegen\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1b19b7364ee226b06731f696e84238bd8d97f54c177a881a7430e80aeef450ed?s=96&d=identicon&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1b19b7364ee226b06731f696e84238bd8d97f54c177a881a7430e80aeef450ed?s=96&d=identicon&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/1b19b7364ee226b06731f696e84238bd8d97f54c177a881a7430e80aeef450ed?s=96&d=identicon&r=g\",\"caption\":\"Ramon Helwegen\"},\"description\":\"Ramon Helwegen is Directeur bij EcomStream BV in Zeist. EcomStream levert checkout funnel optimalisatie en optimalisatie van betaaloplossingen, met als doel de klantbeleving en conversie kosteneffectief te optimaliseren. Ramon heeft meer dan 15 jaar ervaring in E-Commerce, Online Payments en IT Managed Services outsourcing bij organisaties als: Verizon, GlobalCollect (Ingenico e-payments), EMS (ABN AMRO\\\/First Data) en Newgen. Hij is specialist in het genereren van meerwaarde middels managed services business modellen binnen IT\\\/Telecom en sinds 2010 in E-Commerce\\\/Online Payments en het end-to-end optimaliseren van websites en webwinkels. Doelstelling: online ondernemers slagvaardiger maken. https:\\\/\\\/www.ecomstream.eu\\\/nl\",\"sameAs\":[\"https:\\\/\\\/www.ecomstream.eu\",\"https:\\\/\\\/x.com\\\/EcomStream\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Commerce contextuel et dispositif de paiement | EcomStream","description":"Le tunnel vient au client plut\u00f4t que l'inverse. Ce que cela implique pour la tokenisation, les exemptions SCA, le mix et le rapprochement.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/","og_locale":"fr_FR","og_type":"article","og_title":"Commerce contextuel et dispositif de paiement | EcomStream","og_description":"Le tunnel vient au client plut\u00f4t que l'inverse. Ce que cela implique pour la tokenisation, les exemptions SCA, le mix et le rapprochement.","og_url":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/","og_site_name":"EcomStream","article_published_time":"2019-06-28T08:39:00+00:00","article_modified_time":"2026-08-16T13:44:14+00:00","og_image":[{"width":2400,"height":1260,"url":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/ecomstream-contextual-commerce-header.png","type":"image\/png"}],"author":"Ramon Helwegen","twitter_card":"summary_large_image","twitter_creator":"@EcomStream","twitter_site":"@EcomStream","twitter_misc":{"\u00c9crit par":"Ramon Helwegen","Dur\u00e9e de lecture estim\u00e9e":"9 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/#article","isPartOf":{"@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/"},"author":{"name":"Ramon Helwegen","@id":"https:\/\/www.ecomstream.eu\/#ramon-helwegen"},"headline":"Commerce contextuel : ce que cela implique pour votre dispositif de paiement","datePublished":"2019-06-28T08:39:00+00:00","dateModified":"2026-08-16T13:44:14+00:00","mainEntityOfPage":{"@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/"},"wordCount":727,"commentCount":0,"publisher":{"@id":"https:\/\/www.ecomstream.eu\/#organization"},"image":{"@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/ecomstream-contextual-commerce-header.png","keywords":["#contextual-commerce","#frictionless-payments","conversion","customer journey","payment UX"],"articleSection":["EcomStream (Eng)"],"inLanguage":"fr-FR","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/#respond"]}],"about":{"@type":"Thing","@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/#topic","name":"commerce contextuel paiement"},"mentions":[{"@type":"Thing","name":"iDEAL","sameAs":"https:\/\/www.ideal.nl\/"}]},{"@type":"WebPage","@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/","url":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/","name":"Commerce contextuel et dispositif de paiement | EcomStream","isPartOf":{"@id":"https:\/\/www.ecomstream.eu\/fr\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/#primaryimage"},"image":{"@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/ecomstream-contextual-commerce-header.png","datePublished":"2019-06-28T08:39:00+00:00","dateModified":"2026-08-16T13:44:14+00:00","description":"Le tunnel vient au client plut\u00f4t que l'inverse. Ce que cela implique pour la tokenisation, les exemptions SCA, le mix et le rapprochement.","breadcrumb":{"@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/#primaryimage","url":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/ecomstream-contextual-commerce-header.png","contentUrl":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/ecomstream-contextual-commerce-header.png","width":2400,"height":1260,"caption":"Contextual commerce: social, chat, marketplace and in-app channels connected to one central payment set-up as the checkout leaves the website"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ecomstream.eu\/fr\/contextual-commerce-and-payment-solutions\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/www.ecomstream.eu\/fr\/accueil\/"},{"@type":"ListItem","position":2,"name":"#contextual-commerce","item":"https:\/\/www.ecomstream.eu\/fr\/tag\/contextual-commerce\/"},{"@type":"ListItem","position":3,"name":"Commerce contextuel : ce que cela implique pour votre dispositif de paiement"}]},{"@type":"WebSite","@id":"https:\/\/www.ecomstream.eu\/fr\/#website","url":"https:\/\/www.ecomstream.eu\/fr\/","name":"EcomStream","description":"Conseil ind\u00e9pendant en paiement pour les retailers et les marques.","publisher":{"@id":"https:\/\/www.ecomstream.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ecomstream.eu\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Organization","@id":"https:\/\/www.ecomstream.eu\/#organization","name":"EcomStream","url":"https:\/\/www.ecomstream.eu\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/www.ecomstream.eu\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/EcomStream_logo_png-2-e1620724803720.png","contentUrl":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/EcomStream_logo_png-2-e1620724803720.png","width":1801,"height":367,"caption":"EcomStream"},"image":{"@id":"https:\/\/www.ecomstream.eu\/fr\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/EcomStream","https:\/\/www.instagram.com\/ecomstream.eu\/","https:\/\/www.linkedin.com\/company\/25017881\/","https:\/\/www.youtube.com\/watch?v=4jWi9TdmQVs"]},{"@type":"Person","@id":"https:\/\/www.ecomstream.eu\/#ramon-helwegen","name":"Ramon Helwegen","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/secure.gravatar.com\/avatar\/1b19b7364ee226b06731f696e84238bd8d97f54c177a881a7430e80aeef450ed?s=96&d=identicon&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/1b19b7364ee226b06731f696e84238bd8d97f54c177a881a7430e80aeef450ed?s=96&d=identicon&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1b19b7364ee226b06731f696e84238bd8d97f54c177a881a7430e80aeef450ed?s=96&d=identicon&r=g","caption":"Ramon Helwegen"},"description":"Ramon Helwegen is Directeur bij EcomStream BV in Zeist. EcomStream levert checkout funnel optimalisatie en optimalisatie van betaaloplossingen, met als doel de klantbeleving en conversie kosteneffectief te optimaliseren. Ramon heeft meer dan 15 jaar ervaring in E-Commerce, Online Payments en IT Managed Services outsourcing bij organisaties als: Verizon, GlobalCollect (Ingenico e-payments), EMS (ABN AMRO\/First Data) en Newgen. Hij is specialist in het genereren van meerwaarde middels managed services business modellen binnen IT\/Telecom en sinds 2010 in E-Commerce\/Online Payments en het end-to-end optimaliseren van websites en webwinkels. Doelstelling: online ondernemers slagvaardiger maken. https:\/\/www.ecomstream.eu\/nl","sameAs":["https:\/\/www.ecomstream.eu","https:\/\/x.com\/EcomStream"]}]}},"_links":{"self":[{"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/posts\/261215","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/comments?post=261215"}],"version-history":[{"count":1,"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/posts\/261215\/revisions"}],"predecessor-version":[{"id":261216,"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/posts\/261215\/revisions\/261216"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/media\/259920"}],"wp:attachment":[{"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/media?parent=261215"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/categories?post=261215"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.ecomstream.eu\/fr\/wp-json\/wp\/v2\/tags?post=261215"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}