{"id":246380,"date":"2019-01-02T13:12:00","date_gmt":"2019-01-02T11:12:00","guid":{"rendered":"https:\/\/www.ecomstream.eu\/are-you-leaving-money-on-the-table-with-your-checkout-and-payment-solution\/"},"modified":"2024-05-21T09:29:54","modified_gmt":"2024-05-21T07:29:54","slug":"vous-laissez-de-largent-dans-votre-solution-de-caisse-et-de-paiement","status":"publish","type":"post","link":"https:\/\/www.ecomstream.eu\/fr\/vous-laissez-de-largent-dans-votre-solution-de-caisse-et-de-paiement\/","title":{"rendered":"Votre solution de paiement vous fait-elle perdre de l’argent ?"},"content":{"rendered":"

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L’\u00e9valuation comparative de votre solution de caisse et de paiement en vaut la peine. Il existe souvent des domaines d’am\u00e9lioration qui sont relativement faciles \u00e0 ex\u00e9cuter ou \u00e0 mettre en \u0153uvre. Vous trouverez dans cet article de Frankwatching<\/a> un certain nombre d’avantages rapides pour votre solution de caisse et de paiement. Il est r\u00e9dig\u00e9 en n\u00e9erlandais, mais il contient de nombreux \u00e9l\u00e9ments visuels qui vous permettront de comprendre de quoi il s’agit.<\/p>\n

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En 2018, EcomStream a aid\u00e9 un certain nombre d’entrepreneurs en ligne, petits et grands, en comparant et en optimisant leur solution de paiement et leur caisse. Il en r\u00e9sulte une am\u00e9lioration de l’exp\u00e9rience client et une r\u00e9duction des co\u00fbts, parfois jusqu’\u00e0 50 %.<\/p>\n

Dans les processus d’optimisation, la solution de caisse et de paiement est souvent consid\u00e9r\u00e9e comme une fonctionnalit\u00e9 n’offrant que peu ou pas d’opportunit\u00e9s d’augmentation de la conversion. \u00c0 tort !<\/p>\n

Les \u00e9tudes de l’Institut Baymard<\/a> montrent pourquoi, dans cette phase finale de votre entonnoir de vente, o\u00f9 les visiteurs devraient simplement passer \u00e0 la caisse et au paiement, ils quittent votre site. Il indique \u00e9galement ce que vous pouvez faire pour y rem\u00e9dier.<\/p>\n

La solution de paiement est souvent n\u00e9glig\u00e9e dans les projets d’optimisation. On entend parfois dire : \u00ab\u00a0Ne r\u00e9parez pas ce qui n’est pas cass\u00e9\u00a0\u00bb. De nombreux entrepreneurs sont donc d\u00e9j\u00e0 satisfaits lorsque leur solution de paiement en ligne fonctionne correctement et offre des fonctionnalit\u00e9s de base. Ces derni\u00e8res ann\u00e9es, de nombreux d\u00e9veloppements ont eu lieu dans ce domaine, qui facilitent la migration d’un prestataire de services de paiement \u00e0 un autre, et les possibilit\u00e9s d’\u00e9conomies sont consid\u00e9rables gr\u00e2ce \u00e0 une concurrence accrue. Vous pouvez comparer le march\u00e9 des paiements avec celui des fournisseurs d’\u00e9nergie, mais il est beaucoup moins transparent. La concurrence est f\u00e9roce et il vaut la peine de comparer, de ren\u00e9gocier ou de migrer.<\/p>\n

Laissez EcomStream effectuer une \u00e9valuation comparative de votre solution de caisse et de paiement. Vous serez surpris par les r\u00e9sultats. Dans le domaine de l’exp\u00e9rience client, mais aussi en ce qui concerne les conditions contractuelles et les tarifs. Un point important \u00e0 l’ordre du jour de votre prochaine r\u00e9union d’optimisation ou contactez EcomStream d\u00e8s maintenant :<\/p>\n

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\n\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\tFollows<\/span>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t