{"id":255742,"date":"2025-04-22T11:03:27","date_gmt":"2025-04-22T09:03:27","guid":{"rendered":"https:\/\/www.ecomstream.eu\/optimisation-du-processus-de-paiement\/"},"modified":"2025-04-22T11:03:29","modified_gmt":"2025-04-22T09:03:29","slug":"optimisation-du-processus-de-paiement","status":"publish","type":"page","link":"https:\/\/www.ecomstream.eu\/fr\/optimisation-du-processus-de-paiement\/","title":{"rendered":"Optimisation du processus de paiement"},"content":{"rendered":"

[et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.3″ background_color=\u00a0\u00bbrgba(0,0,0,0.03)\u00a0\u00bb custom_margin=\u00a0\u00bb||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb||0px|||\u00a0\u00bb top_divider_style=\u00a0\u00bbslant\u00a0\u00bb top_divider_color=\u00a0\u00bb#9197ae\u00a0\u00bb background_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb background_color_gradient_stops_phone=\u00a0\u00bb#2b87da 90%|#29c4a9 90%\u00a0\u00bb background_color_gradient_start_position_phone=\u00a0\u00bb90%\u00a0\u00bb background_color_gradient_end_position_phone=\u00a0\u00bb90%\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb75px||0px||false|false\u00a0\u00bb custom_padding=\u00a0\u00bb0px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbOptimisation du flux de paiement en ligne \u00a0\u00bb image=\u00a0\u00bbhttps:\/\/www.ecomstream.eu\/wp-content\/uploads\/checkout-flow-optimization-icon.png\u00a0\u00bb image_icon_width=\u00a0\u00bb60%\u00a0\u00bb content_max_width=\u00a0\u00bb1006px\u00a0\u00bb title_tablet=\u00a0\u00bbOption B : gestion des appels d'offres PSP (appel d'offres)\u00a0\u00bb title_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb module_id=\u00a0\u00bbcheckout-flow-optimization\u00a0\u00bb module_class=\u00a0\u00bbcustom_blurb\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ header_level=\u00a0\u00bbh2″ header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_text_align=\u00a0\u00bbcenter\u00a0\u00bb body_font_size=\u00a0\u00bb24px\u00a0\u00bb body_line_height=\u00a0\u00bb1.5em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb min_height=\u00a0\u00bb70px\u00a0\u00bb custom_margin=\u00a0\u00bb|||0px\u00a0\u00bb custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb0px||2px|0px||\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb custom_padding=\u00a0\u00bb0px||||false|false\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Le chemin vers l’excellence en mati\u00e8re de paiement commence au moment o\u00f9 votre client clique sur son panier et entre dans le processus de paiement. Ce moment crucial se produit bien avant qu’il ne choisisse une m\u00e9thode de paiement et bien avant que les performances de votre PSP ne fassent la diff\u00e9rence. Engagez votre client d\u00e8s le d\u00e9but et posez les bases d’une exp\u00e9rience de paiement fluide et satisfaisante. <\/p>\n

L’impact sur la conversion du processus de paiement en ligne est souvent sous-estim\u00e9. C’est pourquoi EcomStream propose une \u00e9valuation approfondie de votre flux de paiement en ligne existant. Cette \u00e9valuation approfondie vous permettra d’am\u00e9liorer la conversion, car elle est bas\u00e9e sur les meilleures pratiques et les principes d’utilisation de NN\/g et de l’Institut Baymard. <\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.3″ background_color=\u00a0\u00bbrgba(255,255,255,0)\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb custom_padding=\u00a0\u00bb0px|0px|0px|0px||\u00a0\u00bb transparent_background=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row custom_padding_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin_tablet=\u00a0\u00bb\u00a0\u00bb custom_margin_phone=\u00a0\u00bb\u00a0\u00bb custom_margin_last_edited=\u00a0\u00bbon|desktop\u00a0\u00bb custom_padding=\u00a0\u00bb85px||||false|false\u00a0\u00bb custom_padding_tablet=\u00a0\u00bb\u00a0\u00bb custom_padding_phone=\u00a0\u00bb\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_divider divider_weight=\u00a0\u00bb10px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_text content_tablet=\u00a0\u00bb<\/p>\n

Le processus de paiement commence lorsque le client entre dans votre caisse, bien avant que<\/em> votre client ne s\u00e9lectionne un mode de paiement.<\/em> <\/p>\n

\u00a0\u00bb content_phone=\u00a0\u00bb<\/p>\n

Le processus de paiement commence lorsque le client entre dans votre caisse, bien avant que<\/em> votre client ne s\u00e9lectionne un mode de paiement.<\/em> <\/p>\n

\u00a0\u00bb content_last_edited=\u00a0\u00bboff|tablet\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ text_font_size=\u00a0\u00bb34px\u00a0\u00bb text_line_height=\u00a0\u00bb1.5em\u00a0\u00bb header_font_size=\u00a0\u00bb29px\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb text_font_size_tablet=\u00a0\u00bb\u00a0\u00bb text_font_size_phone=\u00a0\u00bb26px\u00a0\u00bb text_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]Le parcours vers l’excellence en mati\u00e8re de paiement commence au moment o\u00f9 l’acheteur clique sur son panier et passe \u00e0 la caisse. Ce moment charni\u00e8re se produit bien avant qu’ils ne choisissent une m\u00e9thode de paiement. Captez leur attention d\u00e8s le d\u00e9but et pr\u00e9parez le terrain pour un paiement fluide et gratifiant. [\/et_pb_text][et_pb_divider divider_weight=\u00a0\u00bb10px\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb60px|||||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_divider][et_pb_image src=\u00a0\u00bbhttps:\/\/www.ecomstream.eu\/wp-content\/uploads\/Optimize-checkout-1.gif\u00a0\u00bb title_text=\u00a0\u00bbOptimiser le paiement\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.16″ _module_preset=\u00a0\u00bbdefault\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb border_color_all=\u00a0\u00bb#9197ae\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bbrgba(0,0,0,0.04)\u00a0\u00bb custom_margin=\u00a0\u00bb20px|||||\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.ecomstream.eu\/wp-content\/uploads\/shopping-journey-3-scaled.jpg\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ animation_style=\u00a0\u00bbfold\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbR\u00e9duire les distractions\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb}||divi||400″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb module_class=\u00a0\u00bbcustom_blurb\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb31px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb24px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Lorsque vos clients passent de la phase de navigation agr\u00e9able et de s\u00e9lection des articles \u00e0 la caisse, leur \u00e9tat d’esprit change consid\u00e9rablement. Faites en sorte que cette transition soit transparente et rapide, afin d’am\u00e9liorer leur exp\u00e9rience globale. Introduisez des techniques de gamification attrayantes pour stimuler la motivation et \u00e9loigner les distractions, afin de garantir un parcours fluide et agr\u00e9able jusqu’\u00e0 la finalisation de l’achat. <\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb80px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb4px|0|0px|0px|false|false\u00a0\u00bb transparent_background=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb1px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb44px|0px|100px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbR\u00e9duire les frottements\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bbg||divi||400″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb module_class=\u00a0\u00bbcustom_blurb\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb24px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Chaque \u00e9tape suppl\u00e9mentaire lors du paiement augmente le risque de perdre l’int\u00e9r\u00eat et l’attention de votre client. Les niveaux d’int\u00e9r\u00eat et d’attention diminuent consid\u00e9rablement lorsque l’on navigue dans le processus de commande et de paiement. Des efforts sont n\u00e9cessaires pour rationaliser et r\u00e9duire les frictions dans cette phase cruciale. C’est l’exp\u00e9rience que nous cr\u00e9ons – une exp\u00e9rience con\u00e7ue pour captiver, pas pour compliquer.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.ecomstream.eu\/wp-content\/uploads\/Checkout-drop-offs-1-scaled.jpg\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ animation_style=\u00a0\u00bbfold\u00a0\u00bb border_width_all=\u00a0\u00bb1px\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.16″ background_color=\u00a0\u00bbrgba(0,0,0,0.03)\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb custom_margin=\u00a0\u00bb80px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb4px|0|0px|0px|false|false\u00a0\u00bb transparent_background=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row column_structure=\u00a0\u00bb1_2,1_2″ _builder_version=\u00a0\u00bb4.16″ custom_margin=\u00a0\u00bb1px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb44px|0px|100px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbLudification de la caisse\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ icon_placement=\u00a0\u00bbleft\u00a0\u00bb module_class=\u00a0\u00bbcustom_blurb\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_font_size=\u00a0\u00bb30px\u00a0\u00bb header_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_text_align=\u00a0\u00bbjustify\u00a0\u00bb body_font_size=\u00a0\u00bb24px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb body_text_align_tablet=\u00a0\u00bb\u00a0\u00bb body_text_align_phone=\u00a0\u00bb\u00a0\u00bb body_text_align_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

Transformer votre passage en caisse d’un d\u00e9fi \u00e0 un triomphe est la premi\u00e8re \u00e9tape pour fid\u00e9liser votre client\u00e8le. Am\u00e9liorez l’exp\u00e9rience en int\u00e9grant des techniques de gamification attrayantes dans votre processus de paiement. <\/span><\/p>\n

Le r\u00e9sultat ? Un parcours fluide et agr\u00e9able qui non seulement \u00e9limine les frictions mais cr\u00e9e \u00e9galement un lien avec vos clients. D\u00e9couvrez la puissance d’un syst\u00e8me de paiement am\u00e9lior\u00e9 – o\u00f9 chaque clic renforce la fid\u00e9lit\u00e9, ouvrant la voie \u00e0 un flux de clients qui reviennent. Faisons en sorte que votre caisse change la donne en mati\u00e8re de satisfaction client.<\/span><\/p>\n

[\/et_pb_blurb][\/et_pb_column][et_pb_column type=\u00a0\u00bb1_2″ _builder_version=\u00a0\u00bb4.16″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_image src=\u00a0\u00bbhttps:\/\/www.ecomstream.eu\/wp-content\/uploads\/Checkout-Gamification-min-1-scaled.jpg\u00a0\u00bb title_text=\u00a0\u00bbGamification de la caisse – min\u00a0\u00bb show_in_lightbox=\u00a0\u00bbon\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ animation_style=\u00a0\u00bbfold\u00a0\u00bb box_shadow_style=\u00a0\u00bbpreset3″ global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=\u00a0\u00bb1″ _builder_version=\u00a0\u00bb4.27.3″ background_enable_color=\u00a0\u00bboff\u00a0\u00bb parallax=\u00a0\u00bbon\u00a0\u00bb parallax_method=\u00a0\u00bboff\u00a0\u00bb min_height=\u00a0\u00bb664px\u00a0\u00bb custom_margin=\u00a0\u00bb-3px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb2px|0px|23px|0px||\u00a0\u00bb transparent_background=\u00a0\u00bbon\u00a0\u00bb locked=\u00a0\u00bboff\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_row _builder_version=\u00a0\u00bb4.16″ min_height=\u00a0\u00bb62px\u00a0\u00bb custom_margin=\u00a0\u00bb1px|auto||auto||\u00a0\u00bb custom_padding=\u00a0\u00bb86px|0px|0px|0px|false|false\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb][et_pb_column type=\u00a0\u00bb4_4″ _builder_version=\u00a0\u00bb4.16″ custom_padding=\u00a0\u00bb|||\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb custom_padding__hover=\u00a0\u00bb|||\u00a0\u00bb][et_pb_blurb title=\u00a0\u00bbFlux de paiement en ligne – Optimisation des meilleures pratiques (principes de convivialit\u00e9)\u00a0\u00bb use_icon=\u00a0\u00bbon\u00a0\u00bb font_icon=\u00a0\u00bb||divi||400″ content_max_width=\u00a0\u00bb1000px\u00a0\u00bb module_class=\u00a0\u00bbcustom_blurb\u00a0\u00bb _builder_version=\u00a0\u00bb4.27.3″ header_level=\u00a0\u00bbh3″ header_font=\u00a0\u00bb|600|||||||\u00a0\u00bb header_text_align=\u00a0\u00bbcenter\u00a0\u00bb header_font_size=\u00a0\u00bb31px\u00a0\u00bb header_line_height=\u00a0\u00bb1.5em\u00a0\u00bb body_font=\u00a0\u00bb||||||||\u00a0\u00bb body_font_size=\u00a0\u00bb24px\u00a0\u00bb body_line_height=\u00a0\u00bb1.3em\u00a0\u00bb text_orientation=\u00a0\u00bbcenter\u00a0\u00bb custom_margin=\u00a0\u00bb27px|||||\u00a0\u00bb custom_padding=\u00a0\u00bb3px|||||\u00a0\u00bb body_font_size_tablet=\u00a0\u00bb\u00a0\u00bb body_font_size_phone=\u00a0\u00bb18px\u00a0\u00bb body_font_size_last_edited=\u00a0\u00bbon|phone\u00a0\u00bb global_colors_info=\u00a0\u00bb{}\u00a0\u00bb]<\/p>\n

La bonne nouvelle, c’est que vous n’avez pas besoin de repartir de z\u00e9ro pour affiner votre entonnoir de paiement. EcomStream s’occupe de l’optimisation des meilleures pratiques (bas\u00e9es sur les donn\u00e9es) en \u00e9valuant la convivialit\u00e9 de votre caisse et en fournissant un rapport complet sur la convivialit\u00e9 en vue d’am\u00e9liorations.<\/p>\n

Les am\u00e9liorations que nous recommandons, d\u00e9riv\u00e9es d’analyses, d’enqu\u00eates et de rapports de sources respect\u00e9es telles que l’Institut Baymard et le Nielsen Norman Group, sont adapt\u00e9es \u00e0 votre situation unique, \u00e0 votre proposition et \u00e0 votre analyse de rentabilit\u00e9.<\/p>\n

La perte d’un client au moment du paiement a un co\u00fbt \u00e9lev\u00e9. Veillez \u00e0 minimiser le risque d’abandon en optimisant l’exp\u00e9rience client lors du passage en caisse. De l’optimisation des meilleures pratiques et des principes d’utilisation aux techniques innovantes de gamification, d\u00e9couvrez comment r\u00e9duire le nombre d’abandons lors du passage \u00e0 la caisse. Vous souhaitez en savoir plus ?<\/p>\n

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