{"id":261286,"date":"2025-04-29T13:30:46","date_gmt":"2025-04-29T11:30:46","guid":{"rendered":"https:\/\/www.ecomstream.eu\/?post_type=project&#038;p=261286"},"modified":"2026-08-30T13:13:59","modified_gmt":"2026-08-30T11:13:59","slug":"suitable","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/","title":{"rendered":"Suitable"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1><strong>Suitable<\/strong><\/h1>\n<p>Suitable ist ein Herrenmodeh\u00e4ndler, aufgebaut auf pers\u00f6nlicher Stilberatung, der M\u00e4nnern hilft, f\u00fcr jeden Anlass das richtige Outfit zu finden, von der Hochzeit bis zum Vorstellungsgespr\u00e4ch. Das Unternehmen betreibt 16 Filialen neben einem internationalen Webshop, in dem fachkundige Beratung und Service das Einkaufen leicht machen. Diese Mischung aus Filialen und Online macht Payment zu einer Omnichannel-Aufgabe statt zu einer Einkanalfrage.<\/p>\n<h2><strong>Die Aufgabe<\/strong><\/h2>\n<p>16 Filialen und ein internationaler Webshop bedeuten, dass Zahlungen sowohl in der Filiale als auch online anfallen, jeweils mit eigener Kostenstruktur. Die kaufm\u00e4nnischen Bedingungen von Suitable \u00fcber diese Landschaft hinweg hatten Luft nach oben und bremsten still die Bruttomarge jeder Conversion. Auf der Onlineseite trug der Checkout zus\u00e4tzlich Reibung, die unmittelbar Conversions kostete.<\/p>\n<h2><strong>Das Vorgehen<\/strong><\/h2>\n<p>EcomStream optimierte die gesamte Payment-Landschaft von Suitable und arbeitete mit tiefer Marktkenntnis und Verhandlungserfahrung heraus, wo sich die kaufm\u00e4nnischen Bedingungen sch\u00e4rfen lie\u00dfen, und formte sie \u00fcber die Kan\u00e4le hinweg zu einem profitableren Modell. Gezielte Anpassungen der Konditionen machten aus Payment statt eines passiven Kostenpostens einen st\u00e4rkeren finanziellen Wert.<\/p>\n<p>Neben der Kostenarbeit verfeinerte EcomStream den Checkout-Ablauf online, straffte die Nutzerf\u00fchrung und entfernte die Hindernisse, die zum Abbruch f\u00fchren, sodass mehr Kunden ihren Kauf m\u00fchelos abschlie\u00dfen konnten.<\/p>\n<h2><strong>Das Ergebnis<\/strong><\/h2>\n<p>Die Kombination hob die Bruttomarge je Conversion und verbesserte zugleich die Conversion-Rate: bessere Zahlungskonditionen auf der einen Seite, ein reibungsloserer Checkout auf der anderen. Suitable ging mit einer st\u00e4rkeren, effizienteren Zahlungsinfrastruktur \u00fcber Filialen und Webshop hinweg heraus und mit einer wettbewerbsf\u00e4higeren Position im Markt.<\/p>\n<p><em>\u201eRamon hat uns pers\u00f6nlich und professionell bei der Optimierung unserer Zahlungsprozesse geholfen. Fachwissen und schnelle, direkte Kommunikation tragen die angenehme Zusammenarbeit. Danke f\u00fcr die bereits erreichten Ergebnisse!\u201c<\/em><\/p>\n<p><strong>Pieter-Jan Schutte<\/strong><br \/>Miteigent\u00fcmer, Suitable<br \/><em>Aus dem Niederl\u00e4ndischen \u00fcbersetzt.<\/em><\/p>\n<p><a href=\"https:\/\/www.suitableshop.nl\/\" target=\"_blank\" rel=\"noopener\">suitableshop.nl<\/a><\/p>\n<\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module es-caselogo\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-logo-suitable-trim.png\" alt=\"Suitable logo\" width=\"222\" height=\"256\" srcset=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/case-logo-suitable-trim.png 222w\" sizes=\"(max-width: 222px) 100vw, 222px\" class=\"wp-image-265023\" title=\"Logo-Suitable\" \/><\/span><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_animated et_pb_module et_block_module\" href=\"https:\/\/www.ecomstream.eu\/de\/kundenfaelle\/\" data-icon=\"\ue106\">To another case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Omnichannel-Optimierung der Payment-Landschaft von Suitable \u00fcber 16 Filialen und den Webshop: h\u00f6here Bruttomarge je Conversion und zugleich bessere Conversion-Raten.<\/p>\n","protected":false},"author":1,"featured_media":264938,"comment_status":"open","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"Suitable Kundenfall","_yoast_wpseo_title":"Kundenfall Suitable: Marge und Conversion zugleich | EcomStream","_yoast_wpseo_metadesc":"Omnichannel-Optimierung \u00fcber 16 Filialen und Webshop: bessere Bruttomarge je Conversion und ein reibungsloserer Checkout.","_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_meta-robots-nofollow":"","_yoast_wpseo_meta-robots-adv":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_opengraph-image":"","_yoast_wpseo_opengraph-image-id":0,"_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","_yoast_wpseo_twitter-image":"","_yoast_wpseo_twitter-image-id":0,"footnotes":""},"project_category":[229,659,656],"project_tag":[230,236,235],"class_list":["post-261286","project","type-project","status-publish","has-post-thumbnail","hentry","project_category-category-client-cases-de","project_category-filialen-und-online","project_category-retailers-de","project_tag-psp-optimierung","project_tag-psp-verhandlung","project_tag-zahlungsoptimierung"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kundenfall Suitable: Marge und Conversion zugleich | EcomStream<\/title>\n<meta name=\"description\" content=\"Omnichannel-Optimierung \u00fcber 16 Filialen und Webshop: bessere Bruttomarge je Conversion und ein reibungsloserer Checkout.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kundenfall Suitable: Marge und Conversion zugleich | EcomStream\" \/>\n<meta property=\"og:description\" content=\"Omnichannel-Optimierung \u00fcber 16 Filialen und Webshop: bessere Bruttomarge je Conversion und ein reibungsloserer Checkout.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/\" \/>\n<meta property=\"og:site_name\" content=\"EcomStream\" \/>\n<meta property=\"article:modified_time\" content=\"2026-08-30T11:13:59+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/es-case-suitable-logo.png\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project\\\/suitable\\\/\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project\\\/suitable\\\/\",\"name\":\"Kundenfall Suitable: Marge und Conversion zugleich | EcomStream\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project\\\/suitable\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project\\\/suitable\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/es-case-suitable-logo.png\",\"datePublished\":\"2025-04-29T11:30:46+00:00\",\"dateModified\":\"2026-08-30T11:13:59+00:00\",\"description\":\"Omnichannel-Optimierung \u00fcber 16 Filialen und Webshop: bessere Bruttomarge je Conversion und ein reibungsloserer Checkout.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project\\\/suitable\\\/#breadcrumb\"},\"inLanguage\":\"de-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project\\\/suitable\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project\\\/suitable\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/es-case-suitable-logo.png\",\"contentUrl\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/es-case-suitable-logo.png\",\"width\":900,\"height\":600,\"caption\":\"Suitable logo\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project\\\/suitable\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Startseite\",\"item\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/startseite\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Projekte\",\"item\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Category Client Cases\",\"item\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/project_category\\\/category-client-cases-de\\\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Suitable\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/#website\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/\",\"name\":\"EcomStream\",\"description\":\"Unabh\u00e4ngige Payment-Optimierung f\u00fcr Handelsunternehmen und Marken.\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"de-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/#organization\",\"name\":\"EcomStream\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"de\",\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/EcomStream_logo_png-2-e1620724803720.png\",\"contentUrl\":\"https:\\\/\\\/www.ecomstream.eu\\\/wp-content\\\/uploads\\\/EcomStream_logo_png-2-e1620724803720.png\",\"width\":1801,\"height\":367,\"caption\":\"EcomStream\"},\"image\":{\"@id\":\"https:\\\/\\\/www.ecomstream.eu\\\/de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/ecomstream\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Kundenfall Suitable: Marge und Conversion zugleich | EcomStream","description":"Omnichannel-Optimierung \u00fcber 16 Filialen und Webshop: bessere Bruttomarge je Conversion und ein reibungsloserer Checkout.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/","og_locale":"de_DE","og_type":"article","og_title":"Kundenfall Suitable: Marge und Conversion zugleich | EcomStream","og_description":"Omnichannel-Optimierung \u00fcber 16 Filialen und Webshop: bessere Bruttomarge je Conversion und ein reibungsloserer Checkout.","og_url":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/","og_site_name":"EcomStream","article_modified_time":"2026-08-30T11:13:59+00:00","og_image":[{"width":900,"height":600,"url":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/es-case-suitable-logo.png","type":"image\/png"}],"twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/","url":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/","name":"Kundenfall Suitable: Marge und Conversion zugleich | EcomStream","isPartOf":{"@id":"https:\/\/www.ecomstream.eu\/de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/#primaryimage"},"image":{"@id":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/#primaryimage"},"thumbnailUrl":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/es-case-suitable-logo.png","datePublished":"2025-04-29T11:30:46+00:00","dateModified":"2026-08-30T11:13:59+00:00","description":"Omnichannel-Optimierung \u00fcber 16 Filialen und Webshop: bessere Bruttomarge je Conversion und ein reibungsloserer Checkout.","breadcrumb":{"@id":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/#breadcrumb"},"inLanguage":"de-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.ecomstream.eu\/de\/project\/suitable\/"]}]},{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/#primaryimage","url":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/es-case-suitable-logo.png","contentUrl":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/es-case-suitable-logo.png","width":900,"height":600,"caption":"Suitable logo"},{"@type":"BreadcrumbList","@id":"https:\/\/www.ecomstream.eu\/de\/project\/suitable\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Startseite","item":"https:\/\/www.ecomstream.eu\/de\/startseite\/"},{"@type":"ListItem","position":2,"name":"Projekte","item":"https:\/\/www.ecomstream.eu\/de\/project\/"},{"@type":"ListItem","position":3,"name":"Category Client Cases","item":"https:\/\/www.ecomstream.eu\/de\/project_category\/category-client-cases-de\/"},{"@type":"ListItem","position":4,"name":"Suitable"}]},{"@type":"WebSite","@id":"https:\/\/www.ecomstream.eu\/de\/#website","url":"https:\/\/www.ecomstream.eu\/de\/","name":"EcomStream","description":"Unabh\u00e4ngige Payment-Optimierung f\u00fcr Handelsunternehmen und Marken.","publisher":{"@id":"https:\/\/www.ecomstream.eu\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.ecomstream.eu\/de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"de-DE"},{"@type":"Organization","@id":"https:\/\/www.ecomstream.eu\/#organization","name":"EcomStream","url":"https:\/\/www.ecomstream.eu\/de\/","logo":{"@type":"ImageObject","inLanguage":"de","@id":"https:\/\/www.ecomstream.eu\/de\/#\/schema\/logo\/image\/","url":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/EcomStream_logo_png-2-e1620724803720.png","contentUrl":"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/EcomStream_logo_png-2-e1620724803720.png","width":1801,"height":367,"caption":"EcomStream"},"image":{"@id":"https:\/\/www.ecomstream.eu\/de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/ecomstream\/"]}]}},"_links":{"self":[{"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/project\/261286","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/project"}],"about":[{"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/types\/project"}],"author":[{"embeddable":true,"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/comments?post=261286"}],"version-history":[{"count":4,"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/project\/261286\/revisions"}],"predecessor-version":[{"id":265355,"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/project\/261286\/revisions\/265355"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/media\/264938"}],"wp:attachment":[{"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/media?parent=261286"}],"wp:term":[{"taxonomy":"project_category","embeddable":true,"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/project_category?post=261286"},{"taxonomy":"project_tag","embeddable":true,"href":"https:\/\/www.ecomstream.eu\/de\/wp-json\/wp\/v2\/project_tag?post=261286"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}