{"id":261264,"date":"2026-08-16T11:26:08","date_gmt":"2026-08-16T09:26:08","guid":{"rendered":"https:\/\/www.ecomstream.eu\/?post_type=project&#038;p=261264"},"modified":"2026-08-16T15:51:13","modified_gmt":"2026-08-16T13:51:13","slug":"vitaminstore","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/de\/project\/vitaminstore\/","title":{"rendered":"Vitaminstore"},"content":{"rendered":"\n<div class=\"et_pb_section_0 et_pb_section et_section_regular et_block_section\"><div class=\"et_pb_row_0 et_pb_row et_block_row\"><div class=\"et_pb_column_0 et_pb_column et_pb_column_4_4 et-last-child et_block_column et_pb_css_mix_blend_mode_passthrough\"><div class=\"et_pb_text_0 et_pb_text et_pb_bg_layout_light et_pb_module et_block_module\"><div class=\"et_pb_text_inner\"><h1><strong>Vitaminstore<\/strong><\/h1>\n<p>Vitaminstore ist der gr\u00f6\u00dfte Anbieter im niederl\u00e4ndischen Markt f\u00fcr hochwertige Vitamine, Mineralstoffe und Nahrungserg\u00e4nzung, mit dem Anspruch, der f\u00fchrende europ\u00e4ische Direktanbieter im Bereich Consumer Health zu werden. Das Wachstum h\u00e4ngt an einem konsequent kundenorientierten Erlebnis und daran, die Marge zu sch\u00fctzen, w\u00e4hrend das Volumen w\u00e4chst.<\/p>\n<h2><strong>Die Aufgabe<\/strong><\/h2>\n<p>F\u00fcr einen schnell wachsenden Direktanbieter sitzen die Zahlungskosten unmittelbar auf der Bruttomarge jeder Bestellung. Das Payment Set-up von Vitaminstore war kaufm\u00e4nnisch nie wirklich gepr\u00fcft worden, womit die Marge je Conversion niedriger lag als n\u00f6tig, und das genau in dem Moment, in dem das Unternehmen auf Wachstum dr\u00fcckte.<\/p>\n<h2><strong>Das Vorgehen<\/strong><\/h2>\n<p>EcomStream f\u00fchrte eine gezielte Optimierung der Online-Zahlungskosten von Vitaminstore durch. Mit tiefer Marktkenntnis und Verhandlungserfahrung wurde herausgearbeitet, wo sich die kaufm\u00e4nnischen Bedingungen sch\u00e4rfen lie\u00dfen, und diese wurden neu gefasst, ein schlanker Ansatz mit klarem Ziel: die Profitabilit\u00e4t heben, ohne den Betrieb zu st\u00f6ren.<\/p>\n<h2><strong>Das Ergebnis<\/strong><\/h2>\n<p>Das Ergebnis war eine deutliche Verbesserung der Bruttomarge je Conversion, erreicht ohne jede \u00c4nderung am Kundenerlebnis oder am technischen Set-up. Vitaminstore steht je Bestellung profitabler da und ist besser aufgestellt, um zu skalieren.<\/p>\n<p><em>\u201eSchnell, entschlossen, professionell.\u201c<\/p>\n<p><\/em><strong>Eduard Brenninkmeijer<\/strong><br \/>CEO, Vitaminstore<br \/><em>Aus dem Niederl\u00e4ndischen \u00fcbersetzt.<\/em><\/p>\n<p><a href=\"https:\/\/www.vitaminstore.nl\/\" target=\"_blank\" rel=\"noopener\">vitaminstore.nl<\/a><\/p>\n<\/div><\/div><div class=\"et_pb_image_0 et_pb_image et_pb_module et_block_module\"><span class=\"et_pb_image_wrap\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Vitaminstore-logo.png\" alt=\"Vitaminstore logo\" title=\"Vitaminstore logo\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Vitaminstore-logo.png 1000w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Vitaminstore-logo-980x980.png 980w, https:\/\/www.ecomstream.eu\/wp-content\/uploads\/Vitaminstore-logo-480x480.png 480w\" sizes=\"(min-width: 0px) and (max-width: 480px) 480px, (min-width: 481px) and (max-width: 980px) 980px, (min-width: 981px) 1000px, 100vw\" class=\"wp-image-251835\" \/><\/span><\/div><div class=\"et_pb_module et_pb_button_module_wrapper et_pb_button_0_wrapper\"><a class=\"et_pb_button_0 et_pb_button et_pb_bg_layout_light et_animated et_pb_module et_block_module\" href=\"https:\/\/www.ecomstream.eu\/client-cases\/\" data-icon=\"\ue106\">To another case<\/a><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Gezielte Optimierung der Online-Zahlungskosten von Vitaminstore: eine deutlich bessere Bruttomarge je Conversion, ohne jede \u00c4nderung am Kundenerlebnis oder am technischen Set-up.<\/p>\n","protected":false},"author":1,"featured_media":251835,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_yoast_wpseo_focuskw":"Vitaminstore Kundenfall","_yoast_wpseo_title":"Kundenfall Vitaminstore: h\u00f6here Marge je Conversion | 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