{"id":255816,"date":"2025-04-24T13:18:24","date_gmt":"2025-04-24T11:18:24","guid":{"rendered":"https:\/\/www.ecomstream.eu\/project\/vitaminstore\/"},"modified":"2026-06-07T18:37:59","modified_gmt":"2026-06-07T16:37:59","slug":"vitaminstore","status":"publish","type":"project","link":"https:\/\/www.ecomstream.eu\/de\/project\/vitaminstore\/","title":{"rendered":"Vitaminstore"},"content":{"rendered":"

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Vitaminstore<\/strong><\/h1>\n

Vitaminstore ist der gr\u00f6\u00dfte Einzelh\u00e4ndler auf dem niederl\u00e4ndischen Markt f\u00fcr Premium-Vitamine, Mineralien und Nahrungserg\u00e4nzungsmittel und hat sich zum Ziel gesetzt, der f\u00fchrende europ\u00e4ische Direktvertrieb f\u00fcr Gesundheitsprodukte zu werden. Das Wachstum des Unternehmens h\u00e4ngt von einer kundenorientierten Erfahrung und dem Schutz der Marge bei steigendem Volumen ab. <\/p>\n

Die Herausforderung<\/strong><\/h2>\n

F\u00fcr einen schnell wachsenden D2C-Einzelh\u00e4ndler wirken sich die Zahlungskosten direkt auf die Bruttomarge jeder Bestellung aus. Die Online-Zahlungsabwicklung von Vitaminstore wurde nicht wirklich unter die Lupe genommen. Das bedeutete, dass die Gewinnspanne pro Konvertierung niedriger war, als sie sein sollte, und das genau zu dem Zeitpunkt, als das Unternehmen auf eine Skalierung dr\u00e4ngte. <\/p>\n

Der Ansatz<\/strong><\/h2>\n

EcomStream f\u00fchrte eine gezielte Optimierung der Online-Zahlungskosten von Vitaminstore durch. Auf der Grundlage umfassender Marktkenntnisse und Verhandlungsexpertise identifizierte das Projekt, wo die Gesch\u00e4ftsbedingungen versch\u00e4rft werden konnten, und \u00fcberarbeitete sie. Ein schlanker Ansatz, der darauf abzielte, die Rentabilit\u00e4t zu steigern, ohne den Betrieb zu st\u00f6ren. <\/p>\n

Das Ergebnis<\/strong><\/h2>\n

Das Ergebnis war eine deutliche Verbesserung der Bruttomarge pro Umsatz, die ohne jegliche \u00c4nderung des Kundenerlebnisses oder der technischen Einrichtung erzielt wurde. Vitaminstore war pro Bestellung profitabler und besser positioniert, um zu skalieren. <\/p>\n

„Schnell, entschlossen, professionell.<\/p>\n

<\/em>Eduard Brenninkmeijer<\/strong>
CEO, Vitaminstore<\/p>\n

vitaminstore.nl<\/a><\/p>\n

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